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Topic: Experiential and Face-to-Face Marketing, Events, Trade Shows and Branded Environments

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Mike Cleary

Chief Executive Officer
Abcom Inc.
2050 Airport Industrial Park Drive
Marietta, Georgia 30060
770-420-8122
mcleary@abcom-inc.com

Mike Cleary is Vice President of Abcom Inc., one of Atlanta's most innovative and productive face-to-face marketing firms specializing in producing profitable experiential marketing venues and events for clients.

Based in Cobb County, Georgia for more than 21 years, Abcom Inc. uses a strategic approach to design and build trade show exhibits which boost client brand awareness and productivity at critical industry shows and through regional sales teams. Abcom also creates branded environments in lobbies and interiors of businesses, educational institutions and nonprofit organizations. Focusing on design excellence and customer service, Abcom creates profitable corporate events, sales presentations and promotional programs and products.

Abcom is known as a leader in experiential marketing, with a specialty in emerging or repositioned brands focused on growth. This recognition has resulted in Abcom working with new, developing organizations as well as well-established brands like Verizon, Delta Air Lines, The Coca-Cola Company and Chick-fil-A. Recent education clients include the Coles College of Business at Kennesaw State University and the Ron Clark Academy of Atlanta.

Abcom works directly with organizations or with their marketing agencies on the specialty area of face-to-face marketing strategy and plans. In doing this, Abcom has regularly won both “Best of Show” design awards as well as garnered recognition as a top Small Business in Cobb County.

Prior to working with Abcom, Cleary led the sales and marketing teams at HoneyBaked Ham and Ducks Unlimited. He previously held national and regional management positions with Coca-Cola USA and Procter & Gamble. Throughout his career, Cleary has recognized the need to strategically position a brand so that it can be experienced, enjoyed, and claimed by employees, clients and consumers. This experience of cultivating some of the richest brands in the nation has positioned him to work effectively with developing and established clients and their brands, and to plan and execute approaches that are budget-friendly, motivating and productive.

Beyond the stimulating work he enjoys with experiential marketing, Cleary recharges his batteries with his wife and three children as well as friends cultivated from past work or through his alma mater Washington and Lee University. Having served as an U.S. Army Airborne Ranger Infantry officer, Cleary feels like everything else can be fun, and brings this attitude to his work for clients.

www.abcom-inc.com



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