|
A graduate of the University of Georgia, Steven Kleber founded Kleber & Associates (K&A), in 1987. An Atlanta-based full-service marketing agency which specializes in the home improvement channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications including architects, developers, builders, remodelers, designers and manufacturers.
His client partners include KWC Faucets and Sinks, Gerber Plumbing Fixtures, preeminent tile roof provider, MonierLifetile, Mr.Steam – maker of the world’s most luxurious steambaths and towel warmers, the SEN Design Group - national organization of the country’s finest kitchen and bath designers, and KOMA Trim Products, among others.
In addition to solid integrated marketing programs, K&A also offers clients a proprietary Brand Navigator® process that gets to the essence of the brand promise and messaging statements that will create the emotion needed to motivate customers to buy. Kleber is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.
K&A also regularly collaborates with a noted Atlanta research group to explore emerging trends in generational and consumer purchasing groups. Kleber is a frequent speaker on consumer behavior and trends at key industry events and a contributor to noted industry publications. Some of his recent topics of discussion include exploring the consumer trends in relation to groups including: Baby Boomers, Generation Green, the Chief Purchasing Officer of the Home: The Woman, Generation X and Y, Neglected Dads, and the Luxury Consumer, among others.
Furthermore, Kleber is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry. Additionally, he’s a trustee of the National Remodeling Foundation, and his agency is an active member of the National Association of Home Builders, National Association of The Remodeling Industry, National Kitchen and Bath Association, American Association of Advertising Agencies and Public Relations Society of America.
www.kleberandassociates.com
|
