(January 8, 2008) - Atlanta: Global infrastructure management firm, Business Oriented Software Solutions, Inc.,(BOSS) has selected Atlanta-based interactive agency, What’s Up Interactive, to help strategize, develop and execute its internet marketing initiatives.

The Norcross, GA-based provider of IT lifecycle management, comprehensive asset management, help desk, network services, software solutions, and technical support is developing a new Web site including best practices in navigation, usability and search engine marketing. BOSS Marketing Manager, David Rochatka, said, “After a competitive process, we selected What’s Up Interactive because of their comprehensive response to our proposal and the high level of research they engaged in responding to our objectives in creating a new web site. We knew they were committed to our best business interests and this commitment has carried through into the development phase. Working with the What’s Up Interactive team has been both a productive and enjoyable experience.”

Richard Warner, What’s Up Interactive’s Founder and CEO, says he enjoys working with the team at BOSS. “Maha Mahadavan (BOSS CEO and Founder) and his team have been terrific to work with. BOSS provides outstanding solutions bourn of more than 15 years in the management solutions business. The team at What’s Up Interactive is excited to develop strategic internet marketing solutions in concert with BOSS in order to drive their business.”

About BOSS
Founded in 1991, Business Oriented Software Solutions, Inc. (BOSS - www.boss-solutions.com) is a global infrastructure management firm specializing in IT lifecycle management, comprehensive asset management, help desk, network services, software solutions, and technical support. BOSS’ enterprise solutions enable their client’s to leverage their infrastructure management, business processes, and overall performance. BOSS exceeds expectations by providing industry expertise, software customization and a stellar support help desk.

About What’s Up Interactive
What’s Up Interactive (www.whatsup.com) is a leading Web technology and interactive marketing company providing Website design and development, video and podcast production and strategic internet marketing services. The company’s clients include Fox Television Stations, the Georgia Aquarium, Cox Communications, Stratix Corporation, Coca-Cola and KnowledgeStorm. What’s Up Interactive also owns and operates local Daybook media portals in Atlanta and Dallas/Fort Worth.

For additional information please contact:
David Rochatka
BOSS
678-684-1200
davidr@boss-solutions.com

Val Carolin
What’s Up Interactive
770-407-8901
val@whatsup.com