1a. Visual Branding / Identity — Business to Business
Modo Modo Agency — "Modo Modo Visual Branding" — Modo Modo Agency
Airgas — "Airgas SAFE Campaign" — MLT Creative
Mainheim/Cox Enterprises — "Manheim's Frontline Force" — Bright Impact Inc.
1b. Visual Branding / Identity — Business to Consumer
Cox Communications Inc. — "Cox Communications Visual Brand Architecture" — The Jones Group
Georgia Department of Natural Resources — "Georgia Anti-Litter Campaign" — Plant Studio, LLC
2a. Integrated Marketing Campaign — Business to Business
Airgas — "Airgas SAFE Campaign" — MLT Creative
Orkin Commercial Services — "Turning Pests Into Profit: Marketing Orkin, Inc. to Commercial Pest Control Users" — Jackson Spalding
Manheim Financial Services — "Manheim Financial Services President's Campaign" — MLT Creative
2b. Integrated Marketing Campaign — Business to Consumer
TBS — "Tyler Perry's House of Payne on TBS" — TBS
United States Marines Corps — "USMC Integrated Marketing Campaign" — JWT Atlanta
PBS — "The War Campaign" — Planet Studio, LLC
3a. Direct Response Marketing — 2-Dimensional Print Mailing
FEMA — "National Flood Insurance Program FloodSmart Campaign Direct Response Marketing" —JWT Atlanta/RMG Connect
Cox Business — "2007 Fall Acquisition Campaign" — Cox Business
The St. Joe Company — "RiverCamps Direct Response" — Fitzgerald + Co./Deep Design
3b. Direct Response Marketing — Dimensional object/mailing
AGL Resources, Inc. — "Atlanta Gas Light 'Mondo Condo" — three
Brown Industries, Inc. — "One Call" — Brown Industries, Inc.
Avivia Health From Kaiser Permanente — "The Challenge" — Abovo Group, Inc.
4b. E-mail Marketing — e-Commerce E-mail Program
CoreNet Global — "CoreNet Global Remarketing E-Mail Campaign" — BrightWave Marketing
Cox Enterprises, Inc. — "Project Echo Echosource Newsletter" — Cox Enterprises, Inc.
Intercontinental Hotel Group (IHG) — "Hotel Indigo Podcast Campaign" — Intercontinental Hotel Group (IHG)
5a. Web & Interactive Marketing — Campaign conducted over the Web to generate awareness and/or leads
TechnoSource USA — "The Rubik Revolution" — Going Interactive
Microsoft — "Microsoft B2G Virtual Conference" — Microsoft
Lenovo — "ThinkPad Reserve Edition Microsite" — Avenue A/Razorfish
5b. Web & Interactive Marketing — Web site generating awareness/leads
American Fiber Systems — "American Fiber Systems Web Site Redesign" — NeboWeb
FEMA — "National Flood Insurance Program Consumer Education Website" — JWT Atlanta/RMG Connect
Manheim/Cox Enterprises — "Manheim's Frontline Force 2007 Microsite — "thefrontlineforce" — Bright Impact, Inc.
5c. Web & Interactive Marketing — Web site generating online sales (paid transactions)
The Ritz-Carlton Company — "The Ritz-Carlton Hotel Company Website" — Rare Medium
Rogers Athletic Company — "Rogers Athletic Build Your Own Sled" — Planet Studio, LLC
6a. Search Engine Marketing Search Marketing Campaign — Business to Business
Inviro Medical Devices — "Medium Blue and Inviro Medical Devices 2007 SEO Campaign" — Medium Blue
Radiant Systems, Inc. — "Utilizing Search Engine Optimization to Quickly Increase Conversions" — Prominent Placement
6d. Search Engine Marketing Search Marketing Campaign incorporating PPC — Business to Consumer
Carefx — "Maximizing Lead Generation Through Search Marketing" — Prominent Placement
Parc Communities — "Driving Traffic and Generating Qualified Leads" — Prominent Placement
Weather.com — "The Weather Channel Interactive Search" — Weather.com
7a. Social Media Marketing — Social Media Marketing Campaign
TechnoSource USA — "The Rubik Revolution" — Going Interactive
Georgia Aquarium — "International Adventures" — What's Up Interactive
7b. Social Media Marketing — Online Community
Mattel — "BarbieGirls" — Studiocom
Burger King (Magic Johnson Master Franchise) — "Burger King HotPicks Promotion" — A-List Media & Creative Mischief
8a. Integrated PR Campaign — For a For-Profit Organization
Cartoon Network — "Rescuing Recess" — Cartoon Network
Oldcastle Architectural — "Ugliest Patio Contest Builds Buzz" — communications 21
Wren — "Carabiner Communications Launches Wren Education PR Campaign" — Carabiner Communications
9a. Advertising — Print Advertising (Newspaper, magazines, other)
TNT — "Saving Grace" — TNT
North American Properties — "We Deliver" — Point B, Inc.
Gordon Hospital — "Urology" — Point B, Inc.
9b. Advertising — Broadcast Advertising (TV)
American Cancer Society — "Access to Healthcare" — TG Madison
Raymond James Financial — "Numbers" — Fitzgerald + Co.
TBS — "Frank TV — Madden Floating Unit" — TBS
9c. Advertising — Broadcast Advertising (Radio)
The Atlanta Journal-Constitution — "ajcjobs/Yahoo! Hot Jobs Co-brand Radio Commercials" — The Atlanta Journal-Constitution
TNT — "Saving Grace" — TNT
The Honey Baked Ham Company — "Plus Ham" — The Honey Baked Ham Company
9d. Advertising — Online Advertising (Banners, skyscrapers, online ads, etc.)
EyeWonder — "EyeWonder Client Testimonial Campaign" — EyeWonder
TNT — "Saving Grace" — TNT
9e. Advertising — General/Other Advertising; Variety of Mediums
Delta Air Lines — "Change" — Digitas
Airgas — "Airgas SAFE Campaign" — MLT Creative
Intercontinental Hotels Group (IHG) — "Holiday Inn Express Sudoku Insert" — Intercontinental Hotel Group (IHG)
10a. Event Marketing — Event Under $50K investment
Women in Technology — "Oceans of Opportunity 13" — Stroud & Associates
TNT — "TNT's The Closer Season 3 Campaign" — Turner Network Television
10b. Event Marketing — Event Under $100K investment)
OneSource Services, Inc. — "BOMA Reception: One Night on Broadway" — OneSource Services, Inc.
10c. Event Marketing — Event Between $100K and $250K investment
Goody Products, Inc. — A Newell Rubbermaid Company — "Complements of ColourCollection" — Leader Enterprises
Weather.com — "Forecast Earth Summit" — Trevelino Keller
10d. Event Marketing — Event More than $250K investment
Wit's End Productions — "Holiday Inn Experience" — Freeman
Rogers Athletic Company — "Rogers Athletic American Football Coaches Association Tradeshow Graphics" — Planet Studio, LLC
The Awards gala will take place:
Thursday, March 27 — 5:30 until 9:45 p.m.
Fox Theatre
Tickets are $100 for AMA Atlanta members and $115 for non-members until March 14.
Tables of 10 are also available.
For more information, visit www.amyawardsatl.com.