Release Date: 05.09.08 | Location: All Metro Atlanta | Organization: WSB-TV
Channel 2 Action News Wins April Sweeps
Number One in Head to Head Newscasts
ATLANTA (May 2, 2008) - Channel 2 Action News won every newscast time period in head to head competition in the April Sweeps which ran March 27-April 23, 2008. During the April measurement period, Channel 2 Action News drew 51% of the overall news audience. WAGA came in second with 27%, WXIA was third with 15%, WGCL was fourth with six percent, and WATL was fifth (see chart below).
 |
The tables below show the Household and Adult 25-54 audiences based on the ratings information. The breakouts show the average number household audience and the Adult 25-54 audience watching a particular station during a given time.
Households
| Time Period | Days | WSB-TV | WAGA | WXIA | WGCL |
| 5-5:30 AM | M-F | 62,384 | 30,037 | 34,658 | 4,621 |
| 5:30-6:00 AM | M-F | 97,041 | 48,521 | 39,279 | 4,621 |
| 6-7:00 AM | M-F | 145,562 | 90,0110 | 60,073 | 2,311 |
| *Noon | M-F | 99,352 | 64,694 | 27,726 | 34,658 |
| 5-6:00 PM | M-F | 131,699 | 106,283 | No Local News | No Local News |
| **6:00 PM | M-F | 161,735 | 113,215 | 78,557 | 25,416 |
| 11-11:30 PM | M-Su | 140,941 | 69,315 | 94,731 | 64,694 |
Adults 25-54
| Time Period | Days | WSB-TV | WAGA | WXIA | WGCL |
| 5-5:30 AM | M-F | 36,972 | 22,752 | 22,752 | 2,844 |
| 5:30-6:00 AM | M-F | 68,256 | 36,972 | 22,752 | 2,844 |
| 6-7:00 AM | M-F | 102,384 | 68,256 | 39,816 | 2,844 |
| *Noon | M-F | 39,816 | 28,440 | 5,688 | 17,064 |
| 5-6:00 PM | M-F | 62,568 | 56,880 | No Local News | No Local News |
| **6:00 PM | M-F | 91,008 | 65,412 | 34,128 | 19,908 |
| 11-11:30 PM | M-Su | 88,164 | 56,880 | 56,880 | 36,972 |
*WSB-TV and WAGA air noon news 12-1 p.m. WXIA and WGCL air noon news 12-12:30 p.m.
**WSB-TV and WAGA air a full hour, 6-7 p.m. WXIA and WGCL air local news from 6-6:30 p.m.
| Source: Nielsen Media Research |
In addition, WSB-TV ranked Number 1 in Adults 25-54 in these key time periods:
- #1 Weekdays, 7-9 a.m. "Good Morning America"
- #1 Weekdays, 9 a.m. "Live with Regis & Kelly"
- #1 Weekdays, 10 a.m. "Montel Williams"
- #1 Weekdays, 1 p.m. "One Life To Live" tied for first place
- #1 Weekdays, 3 p.m. "General Hospital"
- #1 Weekdays, 4-5 p.m. "Oprah Winfrey"
- #1 Weekdays, 7-7:30 p.m. "World News with Charles Gibson"
- #1 Weekdays, 7:30-8 p.m. "Entertainment Tonight"
- #1 Weekdays, 11:35 p.m.-12 a.m. ABC's "Nightline"
- #1 Weekdays, 12:00 a.m. "Jimmy Kimmel, tied for first place
- #1 Saturdays, 6-9 a.m. "Channel 2 Action News Saturday AM"
- #1 Saturdays, 9-10 a.m. "Good Morning America-Saturday"
- #1 Saturdays, 12-12:30 p.m. "Channel 2 Action News Saturday at Noon"
- #1 Sundays, 7:30-11:00 a.m. "Channel 2 Action News Sunday AM"
- #1 Sundays, 12-12:30 p.m. "Channel 2 Action News Sunday at Noon"
WSBTV.COM
WSB-TV's website, wsbtv.com, generated 16,866,953 page views during the full month of April according to Webtrends. The site was visited by 1,784,165 unique visitors during that same period.
WSBTV.COM/MOBILE
The station's mobile platform generated 2,964,764 page views by 451,617 unique mobile users.
Channel 2, WSB-TV, is a Cox Television Station and ABC Affiliate.
| # # # |
Contact Info
Contact Name: Steve Riley
Company: WSB-TV
Phone: 404-897-7447
Cell: 404-281-8629
E-mail: steve.riley@wsbtv.com
