ATLANTA (May 2, 2008) – Channel 2 Action News won every newscast time period in head to head competition in the April Sweeps which ran March 27-April 23, 2008.

During the April measurement period, Channel 2 Action News drew 51% of the overall news audience. WAGA came in second with 27%, WXIA was third with 15%, WGCL was fourth with six percent, and WATL was fifth (see chart below).

The tables below show the Household and Adult 25-54 audiences based on the ratings information. The breakouts show the average number household audience and the Adult 25-54 audience watching a particular station during a given time.

Households

Time Period	Days	WSB-TV	WAGA	WXIA	WGCL
5-5:30 AM	M-F	62,384	30,037	34,658	4,621
5:30-6:00 AM	M-F	97,041	48,521	39,279	4,621
6-7:00 AM	M-F	145,562	90,0110	60,073	2,311
*Noon	M-F	99,352	64,694	27,726	34,658
5-6:00 PM	M-F	131,699	106,283	No Local News	No Local News
**6:00 PM	M-F	161,735	113,215	78,557	25,416
11-11:30 PM	M-Su	140,941	69,315	94,731	64,694

Adults 25-54

Time Period	Days	WSB-TV	WAGA	WXIA	WGCL
5-5:30 AM	M-F	36,972	22,752	22,752	2,844
5:30-6:00 AM	M-F	68,256	36,972	22,752	2,844
6-7:00 AM	M-F	102,384	68,256	39,816	2,844
*Noon	M-F	39,816	28,440	5,688	17,064
5-6:00 PM	M-F	62,568	56,880	No Local News	No Local News
**6:00 PM	M-F	91,008	65,412	34,128	19,908
11-11:30 PM	M-Su	88,164	56,880	56,880	36,972

*WSB-TV and WAGA air noon news 12-1 p.m. WXIA and WGCL air noon news 12-12:30 p.m.

**WSB-TV and WAGA air a full hour, 6-7 p.m. WXIA and WGCL air local news from 6-6:30 p.m.

Source: Nielsen Media Research

In addition, WSB-TV ranked Number 1 in Adults 25-54 in these key time periods:

• #1 Weekdays, 7-9 a.m. “Good Morning America”
• #1 Weekdays, 9 a.m. “Live with Regis & Kelly”
• #1 Weekdays, 10 a.m. “Montel Williams”
• #1 Weekdays, 1 p.m. “One Life To Live” tied for first place
• #1 Weekdays, 3 p.m. “General Hospital”
• #1 Weekdays, 4-5 p.m. “Oprah Winfrey”
• #1 Weekdays, 7-7:30 p.m. “World News with Charles Gibson”
• #1 Weekdays, 7:30-8 p.m. “Entertainment Tonight”
• #1 Weekdays, 11:35 p.m.-12 a.m. ABC’s “Nightline”
• #1 Weekdays, 12:00 a.m. “Jimmy Kimmel, tied for first place
• #1 Saturdays, 6-9 a.m. “Channel 2 Action News Saturday AM”
• #1 Saturdays, 9-10 a.m. “Good Morning America-Saturday”
• #1 Saturdays, 12-12:30 p.m. “Channel 2 Action News Saturday at Noon”
• #1 Sundays, 7:30-11:00 a.m. “Channel 2 Action News Sunday AM”
• #1 Sundays, 12-12:30 p.m. “Channel 2 Action News Sunday at Noon”

WSBTV.COM
WSB-TV’s website, wsbtv.com, generated 16,866,953 page views during the full month of April according to Webtrends. The site was visited by 1,784,165 unique visitors during that same period.

WSBTV.COM/MOBILE
The station’s mobile platform generated 2,964,764 page views by 451,617 unique mobile users.

Channel 2, WSB-TV, is a Cox Television Station and ABC Affiliate.

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About Cox Television: Cox Television includes 15 television stations, 3 national television sales representation firms, a television production company, and a Washington D.C. news office. Cox Television is a subsidiary of Cox Enterprises, Inc., based in Atlanta.