Today, many sellers are waiting months for their homes to sell. With more homes on the market, buyers are looking and then leaving – causing angst and confusion among agents and owners.

However, there is a solution; Package your house like a product. In today’s competitive market, more sellers and agents are turning to professional home stagers to set their homes apart from the rest.

Staging a home highlights its positive attributes while downplaying the negatives. When a home is staged, a design professional prepares the home, through placement of furniture and accessories, to make it more appealing to potential buyers.

In August of 2007 HomeGain conducted a survey of 1000 real estate agents nationwide and determined that when seller spend from $5,000 to $8,000 in updates and staging the return on investment is 150%. Additionally, USA Today did a study showing that a staged home will traditionally sell for 6 percent more than the asking price – compared to only 1.6 percent of a home that is not staged.

With the statistics available and homes selling, many owners, builders and agents are turning to staging as a necessary marketing tool to sell homes – quickly.

Lise Desormeaux founded RMR – Real Estate Marketing Results, Inc., an innovative full-service staging company located in Atlanta’s business district in Buckhead, in 2002. She began staging homes early in her real estate career, when she would list properties at high commissions and asking prices for homes that weren’t selling – banking on the power of a professionally staged home. The strategy worked and Desormeaux became known as the “FSBO (For Sale By Owner) Queen.”

RMR is the result of her decades of experience in construction, sales, marketing and business development.

“There is solid proof that a staged home will sell faster – and for a higher amount – than a non-staged home,” said Desormeaux. “It is an investment that the seller must make when the best result is desired. However, there is always the alternative – letting your home sit on the market for months and eventually reducing the asking price for a quick sale. When RMR stages a home, we present an environment that is hard to forget. By arranging furniture in the appropriate spaces and minimizing accessories and personal items in a home that is vacant or an overly cluttered home – we are able to create a space that almost anyone could imagine as their own.”

Real Estate Marketing Results works with homeowners, real estate agents and builders. Staging services include renovation staging analysis, furnishing a vacant home and de-clutter and rearrange for visual appeal.

Deborah Brown, a Fine Homes Specialist with Premier Properties of Atlanta Group, Keller Williams Realty – Peachtree Road, has known Desormeaux since 2000 and recommends her services whenever possible.

“Lise knows exactly how to make a home look luxurious and livable simultaneously,” said Brown. “As an agent representing a seller, it is just as important to me that Lise prove her worth and capability when staging a home as it is to her and the seller. She is such a high-performer, and her services absolutely sell homes.”

Brown cites an example of the importance of staging. After receiving a listing that had been on the market for an extended period of time from another real estate company, she called RMR for help.

“Lise and her team were only three-quarters of the way into staging the home when prospects walked through,” continued Brown. “The buyers were so impressed there was a contract written within days!”

Founded by Lise Desormeaux in 2002, Real Estate Marketing Results provides innovative services to help sellers, real estate agents and builders sell their home quickly and at maximum value. The company specializes in services for both occupied and vacant real estate with four innovative marketing services.

“Transforming Houses for Sale into Homes that Sell.” For more information about the services of Real Estate Marketing Results, visit www.rmr-usa.com.