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Release Date: 06.04.08 | Location: All Metro Atlanta | Organization: Trevelino/Keller

99 Cent Smoothie Day at Planet Smoothie!

June 4th - Spazz™ Smoothie Only 99 Cents at All Planet Smoothie Locations!

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Planet Smoothie continues its 99 Cent Smoothie Days at locations nationwide this summer as part of a campaign highlighting the benefits of incorporating smoothies into one's diet. The promotion continues today, June 4, with a focus on energy, featuring the Spazz(strawberries, bananas and booster blast™), one of Planet Smoothie's most popular smoothies.

Throughout the remainder of the summer, consumers may enjoy the 99 cent smoothie series, featuring Chocolate Chimp™ (chocolate, bananas & protein blast™) for a protein kick in July; Twig & Berries™ (strawberries, bananas, & yogurt) to help you cool off in the intense August heat; and Screamsicle™ (pineapple, peaches, orange juice, sherbet & anti-oxidant blast™) for a "good for your body" wellness smoothie in September.

"The lifestyle campaign, "Planet Smoothie's 99 Cent Smoothie Days", will offer consumers an inexpensive way to incorporate smoothies into their spring and summer lifestyle - a time when consumers tend to be most active," says Becky Shell, director of marketing for Planet Smoothie. "We have numerous customers who are loyal to Planet Smoothie as their primary source for healthy on-the-go meal options, but many consumers need an incentive to encourage smoothie consumption as a part of their daily routine. We see this campaign as an incentive to help consumers develop habits for living a healthier lifestyle as well as a way to introduce the health benefits of our five lifestyle smoothie categories."

Schedule for 99 Cent Smoothie Days

June 4: Spazz™ (Energy lifestyle category)

July 2: Chocolate Chimp™ (Protein lifestyle category)

August 6: Twig & Berries™ (Cool Blended lifestyle category)

September 3: Screamsicle™ (Wellness lifestyle category)

For more information visit http://www.planetsmoothie.com/.

Limit one 99¢ smoothie per customer. 22oz only.

Contact Info

Contact Name: Heather Graham

Company: Trevelino/Keller

Phone: 404-214-0722

E-mail: hgraham@trevelinokeller.com