Find out at the July Marketing Technology SIG Luncheon how businesses are using analytics/tracking programs (some paid, some free) to measure their online marketing efforts at a time when every penny counts. Also learn how Pier One has proven that online advertising traffic can drive in-store sales with a 3 to 1 return on investment. Hear from Microsoft about their new search engine, Bing, and how advertisers are utilizing its offerings. Finally, listen to the the Atlanta Spirit (owners of the Atlanta Hawks, Thrashers, and Philips Arena) talk about how their online programs have resulted in fans-in-seats.

Panel includes:

• Mitch Scharf, Director of Sales, Yahoo!
• John Cattarulla, Regional Manager, Microsoft Advertising Solutions
• Evan LaPointe, Director of Client Performance, Search Discovery Inc.
• Kyle Brunson, Senior Director of Interactive Marketing, Atlanta Spirit

Moderated by:

Jay Bowden, Head of Retail-Southeast, Google

Click here to register now! https://www.123signup.com/event?id=zfbvb

Thursday, Jul 16, 2009
11:30 AM - 01:00 PM

Maggiano's Buckhead
3368 Peachtree Rd.

About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 38,000 professional marketers in more than 100 countries, AMA Atlanta is the country’s fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city’s diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. To learn more, visit www.ama-atlanta.com.