Release Date: 07.20.09 | Location: Downtown/ Midtown /Buckhead | Organization: SCORE Atlanta
Blogging Boot Camp, an all-day event in Atlanta, is your opportunity to grab new clients keep your existing ones engaged
Blogging, branding & boosting your revenues is the topicHands-on teaching & limited class size is the method
By: Jerry Chautin, SCORE volunteer, business columnist
SCOREing small-business success
SCORE Blogging Boot Camp with Do-It-Yourself SEO and Public Relations
When: August 3, 9:00 a.m. to 6:00 p.m.
Where: SCORE Atlanta, 233 Peachtree Street, Ste. 1900
Details: Online at tinyurl.com/cydufq or call, 404 331 0121
Peggy Duncan is a contributing volunteer with SCORE Atlanta, "Counselors to America's Small Business." Duncan is also an entrepreneur, professional trainer and author of six business books. Separate and apart from her mission with SCORE, Duncan teams up with J. B. Brathwaite, a WordPress blogging expert, to present "Blogging Boot Camp with Do-It-Yourself SEO and Public Relations."
The long workshop-title means that you will leave the all-day event with the tools you need to grab new clients, keep your existing ones happy and become the "go-to" source within your industry. Even if you already have your own Web site, Web log, or "blog," as it is called, Brathwaite will show you how to take the blog to the next level.
"A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace," Duncan says. "Focusing your blog on your expertise will help promote your brand."
Branding is the way to establish your uniqueness and differentiate yourself from your competitors. What is more, branding does not have to be expensive. In fact, blogging is one of the least expensive ways to create and promote your brand locally, nationwide and even overseas. When your brand becomes known, advertising and publicity become less expensive and more effective. Perfecting your brand increases your revenues and enhances your lifestyle. So not surprisingly, blogging is fast becoming a required tool for every business.
But learning the mechanics of establishing your blog and branding yourself as the ultimate authority for your product or service is not enough. Because if nobody sees your blog, it is the same as a tree falling in the forest and there is no one there to hear it. Accordingly, you need to master the mystical art of search engine optimization known as "SEO." Furthermore, you have to know how to maximize the use of linking to other Web sites and funneling traffic to your blog from social networks such as Facebook, YouTube and MySpace. Blogging Boot Camp includes a segment designed for you to learn how you or a designate within your organization can use SEO to achieve top billing on search engines and capture the power of social networking.
If you're selling shoes for example, typing in the key words "shoes for sale," without the quotes, into Google, brings up over 51 million entries. So unless your shoes are listed high up on the first page, no one is going to find you. Blogging Boot Camp shows how you can gain a priority listing with SEO.
Blogging has become a more effective way to interact with your existing clients and prospect for new ones. Even more so than launching your own Web site, blogging is a personal way "to offer tips, insight, and advice to people who need what you have," Duncan says. "You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas."
You can learn more about the Blogging Boot Camp event, read and see video clips of what others have to say about the workshop and read biographies of the presenters online at www.digitalbreakthroughs.com/
Other Information:
About SCORE:
Since 1964, SCORE "Counselors to America's Small Business" has helped more than 8 million aspiring entrepreneurs and small business owners through counseling and business workshops. It is a nonprofit resource partner with the U.S. Small Business Administration. More than 11,200 volunteer business counselors in 370 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses. The Atlanta chapter has 100 volunteers in conveniently located branch offices.
Note to media: Photos of the SCORE counselors quoted and interviews are available upon request. For interviews with SCORE business counselors or SCORE small-business clients, contact SCORE's chairman, Jeff Mesquita: e-mail, scoremarketing@joimail.com, cell: (770) 713-1702. You may use this article in part or in its entirety and distribute copies with credit to SCORE Atlanta www.scoreatlanta.org. The columnist's CV is online at: tenonline.org/sref/jc1bio.html
About SCORE:
Since 1964, SCORE "Counselors to America's Small Business" has helped more than 8 million aspiring entrepreneurs and small business owners through counseling and business workshops. It is a nonprofit resource partner with the U.S. Small Business Administration. More than 11,200 volunteer business counselors in 370 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses. The Atlanta chapter has 100 volunteers in conveniently located branch offices.
Note to media: Photos of the SCORE counselors quoted and interviews are available upon request. For interviews with SCORE business counselors or SCORE small-business clients, contact SCORE's chairman, Jeff Mesquita: e-mail, scoremarketing@joimail.com, cell: (770) 713-1702. You may use this article in part or in its entirety and distribute copies with credit to SCORE Atlanta www.scoreatlanta.org. The columnist's CV is online at: tenonline.org/sref/jc1bio.html
Contact Info
Contact Name: Jeff Mesquita
Company: SCORE Atlanta
Phone: 404-331-0121
E-mail: scoremarketing@joimail.com
