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Friday November 6, 2009

Release Date: 11.06.09 | Location: All Metro Atlanta | Organization: Multicultural Marketing Townhall

Multicultural Marketing Townhall Talks New and Emerging Multicultural Media

More Than Just a Bloggers Conference or an Industry Awards Show

More than just another bloggers' conference. More than just another industry awards show. The Multicultural Marketing Townhall is a unique gathering of new and traditional marketing, PR and media professionals focused on reaching the multicultural audience. This is the only conference where audience builders and audience seekers meet to address issues facing marketers, communicators and the media.

TWS Marketing Communications today announced the lineup of confirmed moderators for a full day of dynamic discussions and insights on multicultural marketing and the emerging mainstream. The first in the Atlanta market, The Multicultural Marketing Townhall will convene at the Sale Hall Chapel on the campus of Morehouse College in Atlanta on Friday, November 20^th.

The Multicultural Marketing Town Hall is for:

Audience Seekers:

Marketing managers; PR practitioners, communications professionals, media planners and buyers, agency account managers, multicultural creatives, account planners, entrepreneurs,

Audience Builders:

Social media mavens and masters, blog networks, bloggers, (online magazines), new media companies, traditional media companies, media entrepreneurs and professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

Confirmed Panelists include:

Corvida Raven - Generation Yer and Blogger/Media Strategist, & Founder, shegeeks.net

Nichelle Stephens - Social Media Strategist/Editor, Pepsi We Inspire

Myrna Clemmons - Latin America Association

Francene Morris-Scruggs - Account Executive, CBS Radio - Charlotte

Judy Fortin - Senior Vice President, News Certified, an award-winning anchor and correspondent for the CNN network group

This two-panel track will discuss the following:

Panel Sessions I

Panel 1: Audience Seekers—New and Emerging Multicultural Media Developments (Blogging, Social Media, Social Networking) that Offer Innovation and Brand Impact

Panel 2: Audience Seekers—Ensuring Cultural Cues and Contextual Relevance from Strategy to Creative and Production

Panel 3: Audience Builders—Creating Audience Credibility Online and Off

Panel 4: Audience Builders—The Strength of Cross-Cultural Partnerships and Strategies

Panel Sessions II

Panel 5: Audience Builders— Understanding Media Planning and Buying

Panel 6: Audience Builders—Creating PR Opportunities that Benefit Your Audience Community and Your Advertisers

Panel 7: Audience Seekers—Multicultural Marketing: Impacting Business and the Bottom Line

Panel 8: Audience Seekers—Multicultural Marketing's Affect on Domestic and Global Media and Images

To register, please visit http://mcmtownhallatl.eventbrite.com. Interested in sponsorship opportunities or would like to be a panelist? Please contact Rochelle Valsaint via email at Rochelle@thewritestylzprfirm.com. Request for media passes should be directed to Tamika Morrison at publicist@thewritestylzprfirm.com.

About TWS PR/Marketing Communications

TWS PR/Marketing Communications is the Atlanta-based multicultural marketing agency bringing cultural and contextual relevance to brands ready to engage this market with multi-million dollar buying power. We work with our clients to go beyond the monolithic marketing methods of general market and other multicultural agencies.

We help clients develop the insight, strategy, brand components and content that speaks with depth and breadth to the multicultural market. Then, we create synergy between the environment, the message and the media channels to reach the savvy multicultural market where they are in their everyday lives.