SoCon10, the Southeast’s premier social media and social networking conference is pleased to announce Dan Siroker and Carol Kruse will be the keynote speakers for SoCon10 held January 29 – 30, 2010 at Kennesaw State University.

Dan SirokerDirector of Analytics for the Obama Presidential Campaign, and his team leveraged data to win the presidential election and raise millions of dollars. He will share how they did it, and how you can use data to make the best decisions for your business or organization.

Carol KruseVice President, Global Interactive Marketing for The Coca-Cola Company and her team are working on some of the most adventurous social media marketing projects in the world. They’re sending a team on a 275,000 mile journey to hunt for happiness. She thinks big, and so can you.

What: SoCon10: Enough Theory; Now Show Me the Money – and the Love
Proven Social Media, Social Network Tactics to Enrich Your Business, Nonprofit and Yourself

When: January 29 – 30, 2010

Where: Kennesaw State University

For more information, contact Carole Arnold at carnol27@kennesaw.edu or 770-423-6924

Register for SoCon10

Learn more about the Center for Sustainable Journalism at Kennesaw State University

More about Dan Siroker:
He recently founded CarrotSticks, a startup focused on using technology to help kids learn. During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration’s use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or submit an idea— all of which could be voted on by others and went directly to President Obama and his cabinet.

Prior to working on the presidential transition, Dan was the Director of Analytics for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign’s online operations that ended up raising over half a billion dollars, registering over 2 million new voters online, and helping persuade millions more to make phone calls and go vote on election day.

Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. He worked previously as a Product Manager for Google AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.

More about Carol Kruse:
As Vice President of Global Interactive Marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the Global Interactive Marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the Company and creating the performance mindset and metrics to measure the impact of the Company’s interactive marketing investments.

Ms. Kruse is also responsible for driving the Company’s strategies for emerging digital communications such as mobile and virtual environments. Ms. Kruse has more than 17 years of consumer marketing and technology experience including jobs in brand management at The Clorox Company, Vice President of Marketing at Storm Technology, a digital imaging company, and Executive Vice President and co-founder of RocketCash, LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001.

At that time, Ms. Kruse joined Coca-Cola North America responsible for online advertising, brand websites, consumer relationship marketing, mobile and gaming strategy and implementation and innovation. As VP Interactive Marketing, Ms. Kruse recently has led the team responsible for developing the “My Coke Rewards” program which debuted in 2006. My Coke Rewards, the largest program ever launched for the Coca-Cola Trademark, is a multiyear, online driven, mega-rewards program that allows consumers to choose from a pool of experiences and rewards.