Join PRSA|GA for a splash of New York style and pizzazz. Sean Cassidy, president of DKC Public Relations & Marketing and one of New York Magazine's "Most Influential New Yorkers," will share how celebrity and entertainment public relations has evolved from focusing on publicity to brand building.

Cassidy will focus on the fast-growing segment of entertainment and lifestyle public relations where he specializes in the integration of entertainment into the strategic marketing of some of America's major brands. Sean's work for Atlanta-based Delta has included launching two "pop-up" stores in Manhattan where celebrities, media and influencers mixed and mingled while experiencing the Delta brand on the ground, as well as efforts to bring style and fashion to Delta with the debut of new designer uniforms at New York's Fashion Week and the debut of new celebrity-chef designed menus and wine lists at the New York and South Beach Food and Wine Festivals.

Attendees at the luncheon, part of the Chapter’s annual Real World PR collegiate conference, will learn:

• How celebrity and entertainment PR has evolved in the past two decades and what it means for this generation of PR professionals
• Effective strategies used in the entertainment practice area that are relevant to all forms of public relations
• Ways your client or organization could leverage star power to grow its own brand

Speaker(s)/Panelists: Sean Cassidy, president, DKC Public Relations & Marketing

Sean joined DKC in 1992 and has served as president since 2004. DKC’s clients include Delta Air Lines, Sprint, Yahoo!, HBO, Showtime, US Weekly, Rolling Stone, DreamWorks, Comcast, USA Network, Versus, the United States Tennis Association, New Balance Athletic Shoe, Cablevision, the SyFy Channel, Warner Music Group, Billboard, The Hollywood Reporter, Atlantic Records, EMI Music and CKX – the parent company of American Idol and Elvis Presley Enterprises. DKC’s media and entertainment credits include the reputation management of such icons as Clive Davis, Sean Diddy Combs, Michael Eisner, Jann Wenner, Pete Wentz, Paul Simon, and The Dave Matthews Band.

Sean’s work has spanned corporate, media, health care, legal public relations and crisis management PR. During his tenure as president of DKC, Sean was named one of the “Most Influential New Yorkers” by New York Magazine and the firm has been named the Holmes Report’s “Consumer Agency of the Year” while experiencing a 40 percent growth in overall revenue.

Day and Date:
Friday, February 19, 2010

Time:
Registration – 11:30 a.m.
Lunch & Program – Noon - 1 p.m.

Location:
Loudermilk Center (downtown next to United Way building—look for the balloons!)
40 Courtland Street
Atlanta, GA 30303

404.507.1690

Cost (Member)*: $39
Cost (Non-Member)*: $59

• Lunch is included

Parking Cost: $5 – bring ticket inside to pay & receive special rate

Registration Deadline: Tuesday, February 16

*Standard late fees will be applied to each event (Luncheons: $10 late fee/$15 walk-in fee; Seminars: $5 late fee/$10 walk-in fee)

Contact: Denise Grant
denise.grant@prsageorgia.org
www.prsageorgia.org