Our state’s Georgia lottery initiative has help millions of high school students as well as 4-year old children receive an outstanding education since the inception of the HOPE Scholarship and Pre-K program in 1993. Please join AMA Atlanta as we hear Margaret DeFrancisco, President and CEO of the Georgia Lottery, discuss how marketing strategies for this organization has morphed throughout the years based on consumer demand as well as changing economic conditions. Ms. DeFrancisco will illustrate the successful marketing strategies this organization has deployed to make the Georgia Lottery one of the most successful education initiatives in the history of the state…as well as the country.

Date and Time
Tuesday, February 16, 2010
11:30 a.m. registration and networking
12:00 p.m. program
1:00 p.m. optional break-out session

Location
Villa Christina
4000 Summit Blvd.
Atlanta, GA 30319

Pricing
Member: $35
Non-Member: $45
All Walk-ins: $55

Register Now

Margaret DeFrancisco, CEO, Georgia Lottery
Margaret DeFrancisco was selected in December 2003 as the President/CEO of the Georgia Lottery Corporation following ten years in public service in state and county government in New York. Since coming to Georgia, her focus has been on growing the sales of a very successful lottery, whose profits have supported the HOPE Scholarship and Pre-K programs for the students of Georgia.

Her overall business goal is to maximize revenues efficiently and improve the public’s understanding of why lotteries were created. During her tenure the Georgia Lottery Corporation has achieved both record sales and profit numbers each succeeding year, with 2007-2008 fiscal year sales of $3.51 billion and profit to education of $858.3 million.

Margaret served as the head of the New York Lottery, the largest lottery in North America. Sales for the 2002-2003 fiscal year topped $5.4 billion as compared to $3.6 billion in 1999, the year Margaret took the helm of the Lottery. Lottery revenue for that same fiscal year was $1.829 billion -- a record for New York and North America. Register Now