Join PRSA|GA and renowned environmentalist, Laura Turner Seydel, for an inside look at the evolving environmental movement and the role of communicators in today’s “new sustainable world,” where corporations and non-profits not only co-exist, but collaborate.

Traveling the world for the last 20 years to learn about and communicate the importance of sustainability, Seydel has long believed that a truly sustainable future would only be possible through a collective effort of corporations and community advocacy groups.

Today, she says that collective sustainability effort is not only a reality but also an important marketing tool for both corporations and non-profits.

Focusing on the importance of effective communications in this growing collaboration between business and non-profits, Seydel shares real-life anecdotes from her work as a leader with three Atlanta environmental community organizations – Captain Planet Foundation, Upper Chattahoochee Riverkeeper, and Mothers and Others for Clean Air, as well as her national efforts

Kicking it up a notch, she’ll be joined by leading sustainability strategist, Lewis Perkins, for a lively discussion of:

• why corporations are collaborating with non-profits in their sustainability initiatives;
• why environmental stewardship has moved to the forefront of many corporations’ marketing strategies, and even become part of overall brand identity, in some cases.
• how communications creates an educated public , which influences decisions of corporations on sustainability issues.
• their upcoming book, Green Heroes

Perkins and Seydel will discuss the concept of partnership for larger social impact using examples from the work they have both done with Captain Planet Foundation, Global Green USA, US Green Building Council, Upper Chattahocchee Nature Center, and more.

Speaker(s)/Panelists:
Laura Turner Seydel is Chairman of the Captain Planet Foundation, co-founder of the Upper Chattahoochee Riverkeeper, and Mothers and Others for Clean Air. She serves as: Chairman of Zero Waste Zone; Vice Chair of the League of the Conservation Voters Education Fund; Executive Committee Member of Defenders of Wildlife; Trustee to the Turner Foundation and Jane Smith Turner Foundation; and Advisory Board Member of Environmental Working Group, Georgia Conservancy, Earth Share of Georgia, Ron Clark Academy and Water Keeper Alliance.

A long time advocate for ‘doing the right thing’, Lewis Perkins is a champion for sustainability – personally and professionally. Perkins works with companies both big and small creating programs and awareness for environmental and social initiatives. Over the past several years, Perkins has led the ‘green’ charge as director of sustainable strategies for The Mohawk Group, a leading carpet manufacturer and commercial division of Mohawk Industries. Prior to his current consulting projects, he served with The Clean Air Campaign. Perkins holds a Master of Business Administration in marketing and strategy with a focus on social responsibility from Emory University and a Bachelor of Arts from Washington & Lee University. In 2009, Perkins was honored as one of three speakers in Forbes Magazine Green Visionary Series.

You can follow his corporate sustainability insight on his Fastcompany.com blog “Semantics of Sustainability”.

Day and Date:
Friday, March 26, 2010

Time:
Registration – 11:30 a.m.
Lunch & Program – Noon - 1 p.m.

Location:
Maggiano’s Restaurant – Buckhead location
3368 Peachtree Rd NE,
Atlanta, GA, 30326-1008
404-816-9650

Cost (Member)*: $39
Cost (Non-Member)*: $59

• Lunch is included

Parking Cost: Free valet parking at the restaurant

Registration Deadline: Tuesday, March 23

*Standard late fees will be applied to each event (Luncheons: $10 late fee/$15 walk-in fee; Seminars: $5 late fee/$10 walk-in fee)

Contact: Denise Grant
denise.grant@prsageorgia.org
www.prsageorgia.org