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Thursday February 25, 2010

Release Date: 02.25.10 | Location: All Metro Atlanta | Organization: MS Society - Georgia Chapter | Deloitte.

Deloitte LLP Named Title Sponsor of National Multiple Sclerosis Society's Inaugural Bike MS Event

Bike MS: Deloitte. Atlanta to Athens Ride 2010 is the Newest Addition to the Bike MS Cycling Series in Georgia

ATLANTA, GA (February 25, 2010) - Deloitte LLP has been named title sponsor of the National Multiple Sclerosis Society's inaugural Bike MS: Deloitte. Atlanta to Athens Ride 2010, the newest addition to the Bike MS cycling series in Georgia.

Deloitte has pledged to assist the Society in its goal to raise money to fight multiple sclerosis and to fund support programs and research that help more than 8,500 individuals impacted by MS throughout Georgia.

"Deloitte is pleased to support Bike MS," said Jeff Lund, a partner in Deloitte's AERS practice. "The firm has a proud history of community involvement, and the National Multiple Sclerosis Society has long been an important part of that effort to give back."

In addition to the title sponsor designation, Deloitte's dedicated cycling team will raise additional funds apart from its corporate sponsorship to make the approximate 170-mile, two-day trip from Atlanta to Athens and back.

"It never ceases to amaze me the generosity of individuals and businesses helping charities make quantum change. I am pleased to say that Deloitte's involvement in the Bike MS: Deloitte. Atlanta to Athens ride underscores their corporate culture of social responsibility. The National MS Society is proud to have such a relationship in Deloitte," said Roy A. Rangel, President, National MS Society - Georgia Chapter.

Excitement is mounting throughout the cycling community for this new event when, on the morning of April 10th , registered riders will converge on downtown Atlanta and the campus of Georgia State University for the approximate 84-mile one-way ride to the "Classic City" - Athens, Ga. A century option will also be available. The course and participants will be fully supported with frequent, well-stocked break points, mechanical support, SAG (Support and Gear) vehicles as well as unmatched volunteer support.

Arriving in downtown Athens, riders will participate in an interactive cycling village replete with live entertainment, on-site mechanical support, and camaraderie from hundreds of fellow cyclists. Cyclist will make the return trip to Atlanta, GA amid much fanfare on April 11th.

The Georgia Chapter hopes to build upon the success of the 24-year running Bike MS: Cox Atlanta Ride, which in 2009 alone helped raise more than $1 million, by adding the Bike MS: Deloitte. Atlanta to Athens Ride to its lineup.

For detailed information, including registration deadlines, fees, online planning and fund-raising tools, or to make a direct donation, log on to: www.bikeMSgeorgia.org or on Facebook at www.facebook.com/nmssga

About Deloitte:
As used in this document, "Deloitte" means Deloitte & Touche LLP, a separate subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

About Multiple Sclerosis:
Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity, and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS.

About the National Multiple Sclerosis Society - Georgia Chapter:
The Georgia Chapter of the National MS Society was chartered in April 1953 and currently serves clients in 159 counties in Georgia. With the help of hundreds of volunteers and supporters; the chapter raises more than $2 million annually from events such as the Bike MS and Walk MS. The Georgia Chapter provides programs and services to more than 8,500 individuals with MS, plus family members and friends affected by MS. The Chapter assists clients through direct financial assistance, respite care, MS clinics, self-help groups and peer counseling, community information and referrals, education, chapter publications, and recreational and social programs. The National MS Society - Georgia Chapter is an IRS-recognized 501(c)3 charitable organization. All donations made to the National MS Society are tax deductible to the extent allowed by the law.

Media and sponsorship contact:
Charlie "Poncho" Wilson
Big Ring Media
bigringatl@gmail.com
404.783.6362

www.deloitte.com