Release Date: 03.09.10 | Location: All Metro Atlanta | Organization: DMA-Atlanta
Join Direct Marketing Hall of Famer Stan Rapp -The iDirect Marketing Revolution Has Started- March 11
Don't Miss Stan Rapp Round Table discussion immediately following the luncheon !
Business Builder Stan Rapp has twice served as the CEO of advertising agencies that developed into global networks with revenues in the hundreds of millions of dollars.
As co-founder of Rapp Collins, he spent 23 years at the helm of one of the world's leading direct marketing agencies. The second time around he was recruited by IPG to jumpstart a young direct marketing agency at McCann-Erickson. Seven years later, when Rapp left MRM Partners to take on a new challenge, the business had grown eight-fold with offices in 35 countries and a client list including General Motors, MasterCard, Microsoft, Dell, Nestlé and UPS.
More than 30 acquisitions across four continents were made to forge the unified global capability offered by each of these international agency networks.
Rapp currently serves as Senior Strategic Advisor to the Chief Executive Officers of several early-stage Internet marketing companies. He is also in the process of building a network of marketing services innovators that will become the model for a new 21st Century vision of the agency of the future.
WHEN:
Thursday, March 11, 2010
WHERE:
Maggiano's Little Italy - Perimeter
4400 Ashford Dunwoody Road
Atlanta, GA 30346
Phone: 770-804-3313
Click HERE to Register
6-Time Author
When MaxiMarketing, co-authored with Tom Collins, was published in 1986, David Ogilvy said: "Everyone in advertising must read this book." His endorsement started the co-authors on the way to bestseller status. Over 250,000 copies of MaxiMarketing were sold worldwide in a dozen languages. Five books followed.
Keynote Speaker
Two generations of marketers have attended Rapp's keynote presentations at trade conferences and business meetings throughout the world.
Journalist
Rapp is the U.S. Editor of Admap, a highly regarded U.K. advertising and marketing journal. Over many years he was staff columnist for DM News and later for Direct Magazine.
Honors
Rapp is one of the industry leaders elected to the prestigious Hall of Fame of the U.S. Direct Marketing Association and was the first American admitted to the Freedom of the City of London as a Freeman of the British "Worshipful Company of Marketors."
stanrapp.doc
Contact Info
Contact Name: Alex Marchetti
Company: DMA-Atlanta
Phone: 678.521.0316
Cell: 678-521-0316
