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Tuesday March 9, 2010

Release Date: 03.09.10 | Location: Downtown/ Midtown /Buckhead | Organization: AMA-Atlanta

Hitting a Home Run with your Sports Marketing Programs

Ever wonder how great sports marketers concept and successfully deploy a sports marketing campaign?

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Ever wonder how great sports marketers like as Coca-Cola, Napa or Aflac concept and successfully deploy a sports marketing campaign? What's the process a regional marketer such as ARBY's uses to execute sports programs with local celebs for maximum impact? Find out the process for creating a sports marketing program that works to deliver both brand impact and sales. Listen as our panel of sports experts discuss what it takes from a tactical, strategic and creative perspective to make a sports program work for your brand.

Chris Eames, Vice President Multimedia Sales, ESPN
Allie Savarino Kline, Vice President of Marketing, Brand Affinity Technologies (BAT)
Adam Zimmerman, Executive Vice President of Marketing, Career Sports & Entertainment

Event Details:
Tuesday, Mar 16, 2010
11:30 AM - 03:00 PM

Villa Christina
4000 Summit Boulevard
Atlanta, GA 30319

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Chris Eames, Vice President Multimedia Sales, ESPN
Chris Eames has been a vice president, ESPN Customer Marketing and Sales since April 2008. In his role, Eames opened the Atlanta-based sales office and oversees one of the multimedia sales teams responsible for national advertising sales across the spectrum of ESPN media assets for Southeast-based clients and agencies.

Allie Savarino Kline, Vice President of Marketing, Brand Affinity Technologies (BAT)
Allie has spent her career on the front lines of marketing innovation. As part of the management team at Unicast, where she led global marketing and investor and public relations, Allie oversaw the launch of the first broadcast-quality online advertising format. At InterVU, now part of Akamai Technologies, Allie served as Senior Marketing Executive during the company's successful growth and Initial Public Offering and subsequent $2.8 billion sale. Allie's experience includes brand strategy and marketing consulting for emerging leaders in the advertising, entertainment, and social media sectors. She has worked in public relations and advertising for advertising agencies as a lead account management and new business development professional.

Adam Zimmerman, Executive Vice President of Marketing, Career Sports & Entertainment
Adam Zimmerman, executive vice president of marketing services for CS&E, oversees the full-service agency's corporate client strategy and multicultural and sports property divisions.
Since joining CS&E in 1997, Zimmerman has created, negotiated and managed innovative sponsorship and promotion marketing programs for the agency's Fortune 500 clients. Blending his marketing experience with his sports background and passion, he has developed sponsorship packages that mutually benefit fans, teams and corporate sponsors.

WHAT MAKES THIS LUNCHEON EVEN MORE BENEFICIAL is the special breakout session after the luncheon panel concludes. From 1-3pm, sit with our panelists at small tables and discuss your questions and thoughts. Network and mingle!

Pricing:
Member: $35
Non-Member: $45
All Walk-ins: $55

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