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Friday March 12, 2010

Release Date: 03.12.10 | Location: All Metro Atlanta | Organization: Center for Sustainable Journalism, KSU

Learning-Focused Workshop Taught by Some of the Best in Social Media

How to Create a Manageable Social Media Strategy that Will Bolster, Not Derail, Your Overall Marketing and PR Campaigns

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Integrating Social Media is a learning-focused workshop where you will learn workable, real-world methods (as well as lessons learned) from some of the best and brightest practitioners of social media. Beginning and advanced breakout sessions are designed specifically for marketing and PR professionals, small business owners, and non-profit organizations and will be led by experts.

When: All Day Workshop on May 8.
Pre-Workshop BootCamps on May 7

Where: Kennesaw State University

Whether you are a beginner or something of a social media expert yourself, The Integrating Social Media Workshop has plenty to offer you.

Cost: $325 to register. Priced hundreds less than comparable workshops.
Registration includes:
- Continental Breakfast - Get connected with the brightest practioners of Social Media
- Free copy of Social Influence Marketing for Dummies by keynote speaker, Shiv Singh of Razorfish
- Networking lunch with speakers, breakout leaders and participants
Conference limited to first 300 to register

Special Promotion: First 50 to register for Integrating Social Media Conference, only $299. Click here to register now.

Want to learn even more? Sign up for one of the Pre-Workshop BootCamps held on Friday, May 7, 2010. Click here for more information.
- Beginner Level BootCamp taught by Marla Erwin of Whole Foods
- Advanced Level Bootcamp taught by Olivier Marchand of The Brand Builder
Limited space available at bootcamps

Social Media seems to be everywhere, and we can all agree that businesses and organizations who want to stay in the game must get social, but how do you fit social media into your already packed marketing mix without disrupting your current initiatives?

Designed specifically for small business owners, non profit organizations, and marketing and PR professionals of all backgrounds, Integrating Social Media will take you beyond buzz words and ideas to real-world, practical and most of all - PROVEN - methods for successfully incorporating social media practices into your current marketing and PR strategies.

This event will include a number of break-out sessions and round tables led by some of the social media movement's most well-known (and qualified) leaders. In a day of focused learning, you'll hear firsthand from social media experts including:
The Brand Builder's Olivier Blanchard
WholeFoods' Marla Erwin
HubSpot's Mike Volpe

Opening the day will be a keynote by Shiv Singh, Global Social Media Lead for Razorfish, and author of the recently-released book, Social Influence Marketing for Dummies.

Whether you are a beginner, or something of a social media expert yourself, INTEGRATING SOCIAL MEDIA has plenty to offer, with concurrently running breakout sessions, broken into beginner and advanced tracks. Among the educational sessions and round tables will be:

• Social media policies and legal considerations: In this session you'll learn how to evaluate your current legal policies and ethical guidelines and adapt them to social media practices.
• Defining and Gauging Social Media ROI: Return on Investment vs. Return on Influence, how do you track costs and what does social media mean for your bottom line?
• The Hub of It All: Optimizing your website and/or blog to make it a profit center, not a social media burden.
• Social Media SEO: How to optimize all your marketing collateral to make the most of SEO.
• Social Media Logistics: You know why you need to be engaged with customers on the social web, but what of the: Who, What, Where, and When. This session will show you how to evaluate who on your staff should be involved in social media, what activities they should be pursuing on which social media platforms and social networking communities, and when exactly they should be online.
• Working with Social Media Marketing Agencies and S-CRM Consultants: How to determine if an outside agency is the right direction, and if so, how to find the right one for you.
• Social Media Chain of Command/Plan of Attack: Engaging online is great, but it's important to take it to the next step and ACT on what you learn in your social media efforts. In this session, you'll find out just how to efficiently "close the social loop" by circulating valuable social media data (customer feedback, marketing research, information on the competition, etc.) to the people in your company who are best qualified to act on that info.
• Facebook, LinkedIn, YouTube and More: An overview of the most popular online communities, as well as advice on how to find the niche communities that your organization should be active on.
• Small Business + NonProfit Organization Social Media Roundtable
• Marketing and PR Professionals Roundtable

So much more than a conference, INTEGRATING SOCIAL MEDIA is a rare opportunity for you to learn how to integrate the many facets of social media into your marketing strategy directly from renowned experts who are effectively utilizing social media in their businesses everyday.

Saturday Book Signing and Reception:
Join us Saturday evening, directly following the conference for a reception and book signing with Shiv Singh.

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