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Monday March 15, 2010

Release Date: 03.15.10 | Location: All Metro Atlanta | Organization: WOW! transformations

Recycling Knowledge Creates New Revenue

WOW! transformations helps tap existing resources

Ask yourself these questions, considering your current job and thinking back to other jobs you've held. Have you ever:

• Been identified as a subject matter expert on a specific topic?
• Developed a presentation?
• Created a workshop?
• Trained employees on a process, service, product or system?
• Researched and authored a white paper?
• Presented at a conference or business meeting?
• Written an article?

If you answered ‘YES' to any of these questions, WOW! transformations knows you have resources that can be recycled into new revenue. Time, effort, research and development went into learning about the topic, as well as writing and creating any of these assets. You had to develop subject matter expertise to produce these materials, and you can continue to put that expertise to work.

Have you gotten everything you can out of these materials? Did you use them once or twice, store them away and move on to the next pressing matter? Many professionals don't even think twice about ways to repurpose the content, even after spending weeks working on them.

Did you really get your full ROI regarding the time, energy and resources you put into the development and marketing of these materials?

Challenge yourself to consider innovative ways you can recycle, reuse or repurpose existing materials, along with your subject matter expertise, to grow your business, develop your employees or position yourself as a thought leader.

Here are five things you can do right now to repurpose your existing material and create new revenue:

• Identify conference or business association where your topic would be a good fit.
• Turn a white paper into a blog entry.
• Repurpose a workshop into a webinar.
• Change a presentation into a seminar.
• Become a mentor and train new employees on your expertise.

Still challenged on how to create new opportunities for your business with the content you already have? That's where WOW! transformations comes in — click here to assess your inventory and begin thinking about your existing materials and knowledge in a whole new way.

About WOW! transformations: Founded by Nettie Nitzberg, WOW! transformations is a 16-year-old management consulting firm that helps clients turn ideas and expertise into products, services or systems that will increase the value of their companies. The company assists clients in areas ranging from developing employees to pushing a professional practice to the next level.