ATLANTA (July 19, 2010) Channel 2 WSB-TV and PlayON! Sports announce a new partnership to broadcast live high school football games to fans all over north Georgia.

The 15-week schedule features premiere matchups from the area’s biggest games and will air on Channel 2’s second digital channel, RTV at 7:30 p.m. and replay at 1 a.m. on Channel 2.

The schedule includes one regular season game during each of the first 11 weeks of coverage plus one playoff game per week during the first 4 rounds of playoffs. Channel 2 Action News Sports Director Zach Klein calls the play by play.

“We’re thrilled to work with PlayON! Sports and add another element of coverage to our Sports Zone franchise,” said Bill Hoffman, vice president and general manager for Channel 2 WSB-TV. “Our second digital channel, Channel 2.2 RTV, gives us the opportunity to broadcast local games in their entirety.”

2010 Opening Schedule:

8/27- Stephenson at Parkview

9/3- Roswell at Peachtree Ridge

9/10- McEachern at Marietta

9/17- Gainesville at North Hall

9/24- Buford at Lovett

10/1- Walton at Lassiter

The first six games of the 2010 season have been selected and coverage kicks off August 27^th with Stephenson High School taking on Parkview High School.

“The opportunity to partner with Channel 2, the leading broadcast station in the Southeast, is tremendous for both PlayON and the GHSA Network. The GHSA Network provides multi-platform coverage of Georgia high school sports to the local community, and we look forward to bringing live high school sports to Channel 2’s viewers each week this fall,” said David Rudolph, CEO, PlayON! Sports.

“We are excited to see the continued expansion of the GHSA Network, which showcases Georgia high school athletics and athletes, and encourages fans to attend more of our events in the future,” said Ralph Swearngin, Executive Director, GHSA.

WHAT: Channel 2 broadcasts live High School football games each week

WHEN: Starting August 27^th 2010. (15 Week Season)

WHERE: Live on Channel 2.2 RTV at 7:30 p.m.

Retelecast on Channel 2 WSB-TV at 1 a.m.

RTV can be found on Comcast Cable channel 248, Charter channel 127

For additional show information contact Art Rogers (404) 897-7479 or go to wsbtv.com/sportszonefriday.com

About Channel 2, WSB-TV The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station.

About Cox Media Group:
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

About PlayON! Sports: PlayON! Sports is an Atlanta-based digital media company and technology provider specializing in the production, distribution, and monetization of high school sports. PlayON! Sports’ proprietary platform includes video production capabilities and a multiplatform distribution system. For more information, contact PlayON! Sports at info@playonsports.com , or visit www.playonsports.com.

About Georgia High School Association (GHSA):
The GHSA is a voluntary organization composed of over 400 public and private high schools whose purpose is to promote good sportsmanship and to standardize and encourage participation in athletics and extra-curricular activities through Region and State competitions. For more information, contact GHSA at ghsa@ghsa.net , or visit www.ghsa.net.