Release Date: 09.03.10 | Location: All Metro Atlanta | Organization: BMA Atlanta
New Audience. New Tactics. Step Outside Your Comfort Zone.
BMA Atlanta Luncheon Sept. 16 at Maggiano's Buckhead
VeriFone Microsite+Facebook Microbusiness Success Story
Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business.
Ryan Kramer, Manager of Online Marketing at VeriFone will present the story and results of their media campaign that leveraged Facebook, LinkedIn, Google and many other channels to build interest among microbusinesses. The case study also includes highlights of developing microsites with video for mobile devices like iPhone and iPad. He'll explain what worked, what didn't, and highlight takeaways for your business or clients.
Mr. Kramer joined VeriFone in 2007 to expand the company's marketing efforts in the North American Financial Group. Shortly after joining, he was promoted to a new position, where one of his first tasks was to re-launch the company's global web property (www.verifone.com). The newly launched site quickly garnered the 2008 OMMA B2B Website Excellence Award and was nominated in 2009 for a Webby Award.
Since 2007, he has been responsible for implementing the company's global online marketing strategy including: social media, e-mail marketing, communities, and all public-facing web properties.
Before joining VeriFone, he was the Marketing Director for Software Link (a Sage Software ERP/CRM VAR). In 2002, he started his international marketing career with the Netherlands-based, AMB Identification & Timing.
Date: Thursday, Sept. 16, 11:30 am - 1:00 pm
Location: Maggiano's Buckhead
Member Cost: $30
Non-member: $50
Click here to register for this informative case study and luncheon
BMA is the only organization in Atlanta dedicated to the needs of B2B marketers. In a day and age where competition is fierce, budgets are squeezed and corporate ethics are back in vogue, we help marketers chart a course to success.
For more information about the Business Marketing Association, Atlanta chapter, visit us at: www.bmaatlanta.com
For more information including member benefits, visit BMA national at www.marketing.org
Contact Info
Contact Name: Karla Sinclair
Company: BMA Atlanta
Phone: 770-617-2642
E-mail: karla@karlatoday.com
