Release Date: 09.07.10 | Location: Downtown/ Midtown /Buckhead | Organization: PRSA|GA
September 2010 Monthly Meeting:
Reputation Measurement: Aflac Takes You Under Its Wing to Bring Metrics to Life
No one would argue managing an organization's reputation is a top priority, however measuring it is just as important. That's the stance that guides Aflac's communications programs including its well-known "Duck campaign," which brought to light the company's main message - how well it takes care of people. Laura Kane, executive vice president of Aflac external communications, will talk about the steps the company is taking to measure reputation and how it impacts communications. Kane also will explain how building in metrics at the planning phase has helped guide success and evaluation of Aflac's programs.
This meeting sponsored by:
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| Date: | Wednesday, September 15, 2010 |
| Event Title: | Reputation Measurement: Aflac Takes You Under Its Wing to Bring Metrics to Life |
| Time: | 11:30 am Registration |
Speaker/Panel: |
She has more than 25 years experience producing integrated marketing communications in coporate, agency and media settings for nationally recognized brands. Prior to joining Aflac, Kane led key initiatives at ABC Inc., Metro Atlanta Chamber of Commerce, Euro RSCG and National Geographic. |
Location: | Maggiano's Buckhead FREE self-parking |
| Registration Deadline: | Regular Deadline: Monday, September 13, 2010 12:00 PM Late Deadline: Tuesday, September 14, 2010 5:00 PM |
| Cost: (member/non-member) | Regular Cost: $39.00 / $59.00 Late Cost: $49.00 / $69.00 |
| $15 Additional Walk-in Fee | |
| Contact: | Denise Grant 770.449.6369 denise.grant@prsageorgia.org |
Laura Kane is executive vice president, external communications for Aflac, Inc. where she is responsible for providing strategic leadership and day-to-day management of the external communication function for the $18.3 billion insurance company. Kane joined Aflac in 2003. During her tenure she has developed and executed a wide variety of marketing communications programs that helped establish the Aflac duck as one of America's most beloved icons and drive corporate brand awareness to more than 90 percent.Contact Info
Contact Name: Denise Grant
Company: PRSA|GA
Phone: 770.449.6369
E-mail: denise.grant@prsageorgia.org
