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Tuesday September 7, 2010

Release Date: 09.07.10 | Location: All Metro Atlanta | Organization: WOW! transformations

How Are You Optimizing Your Expertise?

For Mariette Edwards, Sifting Through Knowledge Is Time Well Spent

Mariette Edwards has gathered a great deal of knowledge in her 15 years as an executive coach. For Mariette, the question was not, "What do I have to work with?" but a question of how to put all this knowledge to work to grow her business.

"I've created a vast amount of intellectual property over the past 15 years," said Mariette, owner of Star Maker Enterprises and pictured at right. "And while I was doing this, I stayed in the background. I knew it was time for me to step out from behind the curtain and get in front of a broader audience."

Enter WOW! transformations and the consulting company's Optimize Your Expertise™, a process that helps a business owner capitalize on her expertise through the creation of customized programs and presentations designed to position her as a thought leader.

Working with WOW!'s principal Nettie Nitzberg, Mariette sifted through 15 years of experience to come up with two marketable products — a book and a workshop.

"I put everything I had in front of Nettie," Mariette said. "She helped me see what was related, and how my materials worked together. WOW! transformations helped me optimize my expertise by serving as my filter — what wasn't important was washed away, and what was important stayed to work for me in a new way."

Mariette's 15 years of intellectual property has now taken the shape of a new book, "The Creative Curse: Why Creativity is Not Enough," and a companion workshop that takes her "Pitching for Buy-In™" program to a whole new level.

"WOW! transformations puts a frame around your objectives, and helps to organize your materials into a logical flow," Mariette said. "The result is a transformation into something much more valuable and marketable."

Do you want to learn more about Optimizing Your Exertise? Join WOW! transformations principal Nettie Nitzberg on Sept. 15 from 6 p.m.-8 p.m. for a workshop at ROAM Atlanta, 5815 Windward Parkway, Suite 302, Alpharetta, GA 30004. Cost is $15. Click here to register. (Note: This is part of ROAM's Women Entrepreneurs series; both men and women are welcome to attend.)

About WOW! transformations: Founded by Nettie Nitzberg, WOW! transformations is a 16-year-old management consulting firm that helps businesses and business leaders turn their intellectual capital — ideas, knowledge and expertise — into intellectual property — products, services or systems — that will enhance the value of their organization, increase revenue and move their business to the next level.