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The Atlanta Women's Foundation Launches New Women's Leadership Program

The Atlanta Women's Foundation has launched Inspire Atlanta - a unique leadership program for women seeking to ignite their passion to create positive change for women in our community.   Read More

Marketing Expert Releases New Social Media Book at IBS

Denim Marketing is excited to announce the release of Founder and President Carol Morgan's fourth book at the 2018 International Builders' Show (IBS) in Orlando.   Read More

Community Closeout at Dunwoody Towneship by The Providence Group

The Providence Group of Georgia, LLC, a Green Brick Partner, is excited to announce eight final opportunities at Dunwoody Towneship.   Read More

Groupe PSA chooses Georgia for new North American headquarters

French multinational automobile and motorcycle manufacturer to locate in Atlanta   Read More

Career Opportunity Spotlight - This Week's Newest Career Postings in Atlanta Daybook

This week's local public relations, marketing & communications opportunities...   Read More

Nonprofit Trends That Dominated 2017

The rest of this week, Daybook will be reviewing a recent report released by LexisNexus.
Today we'll look at Humanizing the Approach.

Donors have always reacted more generously to individual cases. Research has previously found that people react more to a photo, or story of a single child or person in need, as opposed for a group shot of a school class and the like. They feel a stronger affinity to an individual's story, and last year, nonprofits pulled out all the stops to make their appeals strike a cord with donors on a more personal level. From regular updates about the progress of the individual in need, to using social media and memes to connect on a more personal level, it has been all about making the campaign approachable and personable.
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CLICK HERE for all current career opportunity postings.

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