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Get Your Design On! Atlanta Science Festival Opens Call for Entries for T-Shirt Contest

The Atlanta Science Festival wants to encourage young Georgia artists (grades 6-12) to get involved with its weeklong science and technology event by entering its annual student T-shirt design contest. This year's theme is "Meet the Future."   Read More

Mike Wien's 17th Annual Irreverent Super Bowl Ad Review

At $5 million per 30-second commercial, air-time during the 2016 Super Bowl is more costly than ever before. Expert Mike Wien taps his marketing prowess to release a Monday morning review of the commercials broadcast during Super Bowl 50.   Read More

Daybook Stories - Engagement Stats for the Week

Daybook helps companies and organizations present their stories to the community. And then helps the community share that story across social platforms!   Read More

Next South Conference & Career Fair - Showcasing Careers in Sustainability

The Georgia Conservancy's Generation Green presents the largest conference in the Southeast dedicated to inspiring and empowering future leaders seeking careers in sustainability and corporate responsibility.   Read More

TrueWealth Named to AdvisoryHQ’s List of Top 11 Best Financial Advisors in Atlanta

TrueWealth, one of Atlanta's leading providers of wealth management services, has been named to AdvisoryHQ's list of the Top 11 Best Financial Advisors in Atlanta, Georgia.   Read More

AMB Sports & Entertainment and SCAD Seek Local Artwork for Mercedes-Benz Stadium

Call for Georgia Artists to Submit Portfolios in the Search for World-Class Art   Read More

"4 Questions" Journalist Spotlight with Dana Barrett of biz 1190 AM WAFS

Dana Barrett is the host of The Dana Barrett Show on Biz 1190 AM WAFS, weekdays from 9-11am. She is also a sought-after talent in the Atlanta business community as a business commentator and speaker.   Read More

Bloos Shoes Slip-Resistant, Functional Footwear Launches Nationwide

Bloos, the revolutionary footwear line created by Atlanta father-son team Robert and Brad Kearney, is excited to announce the launch of their slip-resistant shoes nationwide.   Read More

Georgia Concussion Coalition Hosts "The Concussion Discussion" - A Free Community Forum

This community forum is offered to parents, coaches, athletes, teachers, athletic association executives, health care professionals and other interested stakeholders to learn more about this important health issue that has grown to epidemic proportions.   Read More

Reserve your Seat: Join PRSA Georgia 2/19 for an "Entertaining" Monthly Luncheon

Before the cameras start rolling, an entertainment PR professional's work begins. LIQUID SOUL CMO Nick Nelson discusses how entertainment publicists navigate mainstream and social media channels to build buzz for today's hottest shows, films and events.   Read More

$200,000 to Leading Cancer Organizations as Part of Employee Health & Wellness Program

To honor World Cancer Day on Feb. 4, Cox Enterprises announces a $200,000 donation to be shared equally by Susan G. Komen Greater Atlanta and the Movember Foundation.   Read More

Hostile Intruder Training - Be Prepared for an Active Shooter Situation

Would you like to give your employees valuable safeguards? This one hour seminar will cover how to be prepared, best practices, safety tips and more.   Read More

The No-B.S. Guide to Taking Care of Yourself When Life Flips You the Bird

How much better would life be if you knew how to take charge of your reactions and quickly regain a sense of calm and control, anytime, anywhere? How much more productive could you be if you felt focused, energized, and calm, all at the same time?   Read More

Spring/Summer 2016 Fashion Shines Bright at February Atlanta Apparel Market

The future looks bright as Atlanta Apparel showcases Spring/ Summer 2016 looks for women and children at the February Atlanta Apparel Market. Trend-making styles are complemented by must-see fashion shows and inspirational keynote speakers.   Read More

Atlanta Daybook Career Spotlight - Marcus Jewish Community Center of Atlanta

This week's Career Opportunity Spotlight: Digital Marketing and Website Content Manager   Read More

Construction Resources Announces Date Night at Cambria Gallery - Buckhead

Festivities at Feb. 11 event will include cocktails, live music and appetizers while making selections for your dream kitchen.   Read More

Atlanta Daybook Nonprofit Spotlight | Georgia Council on Economic Education (GCEE)

This week we highlight a nonprofit, whose mission is to help teachers teach economics in creative and inspiring ways.   Read More

FrontDoor Communities Announces First Development in Cherokee County

FrontDoor Communities is developing its first community in Cherokee County.   Read More

The Providence Group Opens New Model Home at Alpharetta Community

The Providence Group has opened a new, decorated model home at Central Park at Deerfield in Alpharetta.   Read More

HALCYON Mixed-Use Village Development in Forsyth Breaks Ground

RocaPoint Partners plans to break ground February 3 on HALCYON, its $370 million development in Forsyth County, Georgia, located directly off Georgia 400. The grand opening is on track for fall 2017.   Read More

JW Michaels & Co. Announces Investment in ExecuSource

New York-based JW Michaels & Co. is now the majority investor in Atlanta's ExecuSource, the seventh-fastest growing HR company in the nation, as named by Inc. 5000.   Read More

Yesterday's FastFacts talked about Measuring Your Content Marketing ROI. Today we have some suggested tools for measuring reach, engagement and conversion.

REACH: Tools like Google Analytics' Content Drilldown let you see not just which website pages bring in the most traffic, but also which pages within your site are most often visited. Your goal is not just to put numbers against your site's traffic, but also to help provide a more detailed understanding of what content is drawing in new visitors, and what sources they're coming from.

ENGAGEMENT: The first statistic marketers often reach for when analyzing engagement on their site is the bounce rate - do site visitors quickly visit a site, and then disappear, or does the content grab their attention and keep them engaged. You can also use eye tracking tests that help you spot which parts of your site users tend to engage with more often.

CONVERSION: Key Performance Indicators for marketers usually point to customer acquisition. There are tools such as the Customer Lifetime Value calculator which helps you get a better idea of the value in terms of customers your content marketing is having. Using this number a a little math, you're able to see how much each social media follower is worth to your business, as well as the customer-value of each piece of content.

(business 2 community)


"The price of light is less than the cost of darkness."
- Arthur C. Nielsen, Market Researcher & Founder of ACNielsen

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Atlanta Daybook Gets the Word Out!
Easy Press Release Distribution Includes:
Online, Email, Search, Social & Newsfeeds.
Daybook Pricing

Daybook helps you present your story to the community, and then helps the community share that story across social platforms!

Career Opportunity Highlights:

Companies may submit opportunities to info@daybooknetwork.com. Career Listings are Free of Charge - and are best used for open positions in Communications, Marketing, Media, PR, or Social.

 

Manager Social Media | The Home Depot [Learn More]

Marketing Program Specialist | eVestment [Learn More]

Senior Program Consultant | TechBridge [Learn More]

Digital Marketing & Web Content Manager | Marcus Jewish Community Center [Learn More]

Marketing Specialist | Georgia United Credit Union [Learn More]

Internal Events Coordinator (part-time) | Miles Advisory Group [Learn More]

Field Marketing Manager, Healthcare | Workday [Learn More]

Supervisor, Paid Social Media | 22Squared [Learn More]

Leadership Programs Curriculum Manager | Google [Learn More]

Digital Customer Strategy Manager, North Highland Consulting [Learn More]

Communications Manager, Division Comm | American Cancer Society [Learn More]

Marketing Project Manager | Tandus Centiva [Learn More]

Asc Dir, News & Info | Emory Healthcare [Learn More]

Marketing Statistician | Smith Hanley Associates [Learn More]

Brand & Digital Marketing Specialist | Boys & Girls Clubs of America [Learn More]

Product Dev Coordinator / Brand Manager | The McGee Group [Learn More]

 

ROLES FILLED RECENTLY THROUGH A DAYBOOK JOB POSTING
Account Executive
Digital Communications
Field Marketing Specialist
Marketing Manager
Marketing Director
PR Manager
PR Specialist
Senior Director Communications
Social Media Manager 
 

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