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B2C Email Marketing Very Much "Alive and Kicking"

In their recent "Consumer Views of Email Marketing" study, BlueHornet found that consumers aged 18-64 are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.

One interesting find in the study: fewer than 3 in 10 (29 percent) respondents use a separate email address for marketing and advertising emails, although that figure is higher (44 percent) among 18-34-year olds, indicating that the inbox battleground is more competitive among this bracket.

In terms of device preference: For respondents overall (18-64), the computer (64 percent) is the device used most often to check email, while for the 18-24 bracket the smartphone (54 percent) took precedence over the computer (40 percent) as the most oft-used.

(MarketingCharts)


"From market-place results that I've both caused and witnessed first-hand, one thing is certain - your failure to act may be your competitor's gain!"
- Phil Barden, Decode Marketing

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Atlanta Daybook Gets the Word Out!
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