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The importance of the news release for Non-Profits.
Today we focus on the three main things your news release should include:
- Stay Focused. It is such a temptation for organizations to launch into the Org-speak of what they do. Don't. Stick to the point of your story - What action you hope the reader to take.
- Try a simple exercise after you've written your story - Write a 1 to 3 sentence condensed version that contains the critical information. Depending on what your release is for, and how complicated the information you are trying to convey, you may want to lead with that paragraph. Compelling information, that leads your reader to want more.
- Don't forget the opportunity to link over to a specific page on your organization's website, where the reader can take another step closer to you by finding out "more information".
And this one last bonus tip: As you read over the release (and have other test-subjects read over it), is it a story that compels the reader toward the action/goal you had originally? If not, rework the release - perhaps simplify it - so that the reader's path is more straightforward to the heart of your story.
"Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family."
- Kofi Annan, 2001 Nobel Peace Prize winner
Atlanta Daybook Gets the Word Out!
Easy Press Release Distribution Includes:
Online, Email, Search, Social & Newsfeeds.
Atlanta Daybook helps Nonprofits engage local community influencers around stories and events.
Daybook helps you present your story to the community, and then helps the community share that story across social platforms!
Career Opportunity Highlights:
Companies may submit opportunities to email@example.com. Career Listings are Free of Charge - and are best used for open positions in Communications, Marketing, Media, PR, or Social.
Strategic Director, Regional Marketing Planning | American Cancer Society [Learn More]
Social Media Specialist (Part Time) | Boys & Girls Clubs of America [Learn More]
Corporate Communications Manager | InterContinental Hotels Group [Learn More]
Executive Director | Alliance Française d'Atlanta [Learn More]
Account Supervisor | Cookerly Public Relations [Learn More]
Account Executive | Cookerly Public Relations [Learn More]
Brand Manager | Oldcastle Architectural [Learn More]
Senior Digital Marketing Manager | Carter's Inc. [Learn More]
Communications Manager | Arris International [Learn More]
Communications Consultant, Global | Kimberly-Clark [Learn More]
Senior Manager, Public Affairs, Internal Communications | Cox Communications [Learn More]
Director, Communications Strategy | Kimberly-Clark [FILLED]
Regional Marketing Program Manager | American Red Cross [Learn More]
Marketing Communications Specialist | Planet Interactive [Learn More]
Silverpop Specialist | Confidential-Hire Profile [Learn More]
Digital Marketing Manager | Deloitte [Learn More]
Senior Brand Manager | GSMA [Learn More]
Cause Marketing Corporate Development | Habitat for Humanity [Learn More]
Digital Writer | Clark Howard Team, Cox Media Group [FILLED]
Sr. Manager Social Media | Home Depot [Learn More]
Marketing Manager | OshKosh [Learn More]
Senior Specialist, Digital Communications | American Cancer Society [Learn More]
Marketing Specialist | Southern Company [Learn More]
Account Manager | Marketing Relevance (mRelevance) [FILLED]
Assistant Director of Conference Services and Marketing | Emory University [Learn More]
Marketing Manager | Morehouse School of Medicine [Learn More]
Vice President of Marketing | Confidential-Hire Profile [Learn More]
Volunteer Manager | CHRIS 180 [Learn More]
Marketing and Operations Manager | Atlanta Music Project [Learn More]
Brand Marketing Manager | Focus Brands Cinnabon [Learn More]
Operations Coordinator | Year Up [Learn More]
Director, Sales and Business Development | Confidential-Hire Profile [FILLED]
Digital Marketing Coordinator | Marcus Jewish Community Center [Learn More]
Manager Media | Home Depot [Learn More]
Digital Marketing Manager | Southern Web [Learn More]
Marketing Manager | Convergent [Learn More]
Marketing Intern | Alliance Française d'Atlanta [FILLED]
Senior Digital Strategist | Swarm Agency [Learn More]
Public Relations Strategist | WellStar Atlanta Medical Center [Learn More]
ROLES FILLED RECENTLY THROUGH A DAYBOOK JOB POSTING
Field Marketing Specialist
Marketing Communications Manager
New Media Manager
Public Relations Coordinator
Senior Director Communications
Social Media Manager
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Who We Are
Atlanta Daybook is a news distribution product that creates more local engagement for Nonprofits who publish their stories through the Daybook Network platform.
Still have questions? We can help! Email us at info@atlantadaybook or call us (770.671.0213).
We can work with you to combine different elements of our products and services to meet your business goals.