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5 Content Marketing Myths to Correct Now

Myth 1: Content is King
-Correction: Audience is King - Content marketing should drive users to an outcome and not just serve as churn noise.

Myth 2: Content Marketing Best Practice Makes Perfect
-Correction: Perfect Practice Makes Perfect - The only way to build a perfect content marketing plan is by combining qualified research with (some) advice, and marrying this with your internal plans, targets and goals.

Myth 3: A Culture of Content is Key to Scale
-Correction: Company Culture is Key to Scale, Not Just Marketing Culture - A clear company culture of content aligns your whole organization, as well as all organizational goals. Sometimes, the best types of content come from non-content marketers who lie hidden in the depths on an organization's structure.

Myth 4: Producing More Content Gets Results
-Correction: Producing Targeted, Quality Content Can Improve Results - Content has to have a value to the end user.

Myth 5: Social Shares and Traffic Equal Success
-Correction: Traffic and Social Metrics are Just Part of Content Performance Success - True business impacts of content performance come in multiple formats and encompass all areas related to wider business and performance goals, not just traffic and shares. So define your business goals, and then work your content marketing toward those goals.

(Search Engine Watch)

"We need to stop interrupting what people are interested in and be what people are interested in."
- Craig Davis, former Chief Creative Officer at J. Walter Thompson


Atlanta Daybook Gets the Word Out!
Easy Press Release Distribution Includes:
Online, Email, Search, Social & Newsfeeds.
Daybook Pricing

Daybook helps you present your story to the community, and then helps the community share that story across social platforms!

Career Opportunity Highlights:

Companies may submit opportunities to Career Listings are Free of Charge - and are best used for open positions in Communications, Marketing, Media, PR, or Social.

To See The Latest Listings and Any Position Updates Made During the Day:
Atlanta Daybook - Click on Career Opportunities (Below the social media icons on the right)

Senior Account Manager | C21 [Learn More]

Marketing Director - Software | Colibrium [Learn More]

Communication Specialist | Georgia Tech [Learn More]

Director of Marketing | SignatureFD [Learn More]

Manager, Problem & Event Management | Coca-Cola Bottling [Learn More]

Marketing Assistant | 524 Creative [Learn More]

Marketing Communication Specialist | Trimble [Learn More]

Executive Admin Assistant | DeKalb Medical [Learn More]

Social Media Specialist | Helix Education [Learn More]

Digital Media Planner | Moxie Interactive [Learn More]

SEO Associate | BKV [Learn More]

Manager, Corporate Development | Atlanta Community Food Bank [Learn More]

Media Relations Freelancers | C21 [Learn More]

Public Relations and Content Manager | Cortland Partners [Learn More]

Senior Designer (Part-time) | Ketchum [Learn More]

Digital Marketing Manager | 360 Media [Learn More]

Program Director | Georgia Cares [Learn More]

Director Digital Marketing | NewellRubbermaid [Learn More]

PR & Social Media Manager | Birch Communications [Learn More]

PR Senior Account Manager | mRELEVANCE [Learn More]

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Who We Are

Atlanta Daybook is a comprehensive online press distribution product that creates more local engagement for stories published through the Daybook Network platform.

Atlanta Daybook reaches thousands of local business professionals: 70% are corporate and nonprofit business professionals in Atlanta, 30% are media professionals-representing over 90% of Atlanta's media outlets (reporters, anchors, producers, show hosts, assignment editors, bloggers).

Still have questions? We can help! Email us or call us (770.671.0213).
We can work with you to combine different elements of our products and services to meet your business goals.