Take AWN's exclusive survey on working women in Atlanta. Where do we live? What kind of jobs do we have? How do we spend our free time? Read More
Channel 2's Monica Pearson has interviewed hundreds of celebrities for "Monica's Closeups" during her thirty-seven years at Channel 2. Read More
Join us as we raise scholarship funds for students and salute four prominent leaders: Monica Pearson, Mr. Carl Ware and Dr. Reatha Clark King. Read More
Millennials and people with children are more likely to invest in a company well-known for its corporate social responsibility programs compared to non-Millennials and people without children. That's according to a national survey commissioned by Aflac to understand consumers' perceptions of corporate social responsibility (CSR) programs.
Some of the findings:
- 69 percent of Millennials ranked CSR as a top priority with regard to their willingness to engage on a company's social media channels
- 49 percent of Millennials would rather live modestly and donate a large portion of their yearly income to a cause that has impacted them.
- 66 percent of Millennials are likely to invest in a company well-known for its corporate social responsibility program.
Aflac's survey was conducted in the United States between Aug. 18 and Sept. 2. 6,000 respondents (2,000 nationally representative, and 400 within each of the top 10 DMAs) were asked about their thoughts regarding various aspects of corporate social responsibility.
"Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business."
- Irish Businessman Niall FitzGerald, Former CEO of Unilever, and current chairman of the UCD Michael Smurfit Graduate Business School.
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Social Media Manager | Turner Broadcasting System [Learn More]
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Regional Communications & Marketing Manager | American Red Cross [Learn More]
Part-Time Development Director | Atlanta Press Club [Learn More]
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Atlanta Daybook is a comprehensive online press distribution product that creates more local engagement for stories published through the Daybook Network platform.
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