Take AWN's exclusive survey on working women in Atlanta. Where do we live? What kind of jobs do we have? How do we spend our free time? Read More
Channel 2's Monica Pearson has interviewed hundreds of celebrities for "Monica's Closeups" during her thirty-seven years at Channel 2. Read More
Join us as we raise scholarship funds for students and salute four prominent leaders: Monica Pearson, Mr. Carl Ware and Dr. Reatha Clark King. Read More
5 Content Marketing Myths to Correct Now
Myth 1: Content is King
-Correction: Audience is King - Content marketing should drive users to an outcome and not just serve as churn noise.
Myth 2: Content Marketing Best Practice Makes Perfect
-Correction: Perfect Practice Makes Perfect - The only way to build a perfect content marketing plan is by combining qualified research with (some) advice, and marrying this with your internal plans, targets and goals.
Myth 3: A Culture of Content is Key to Scale
-Correction: Company Culture is Key to Scale, Not Just Marketing Culture - A clear company culture of content aligns your whole organization, as well as all organizational goals. Sometimes, the best types of content come from non-content marketers who lie hidden in the depths on an organization's structure.
Myth 4: Producing More Content Gets Results
-Correction: Producing Targeted, Quality Content Can Improve Results - Content has to have a value to the end user.
Myth 5: Social Shares and Traffic Equal Success
-Correction: Traffic and Social Metrics are Just Part of Content Performance Success - True business impacts of content performance come in multiple formats and encompass all areas related to wider business and performance goals, not just traffic and shares. So define your business goals, and then work your content marketing toward those goals.
(Search Engine Watch)
"We need to stop interrupting what people are interested in and be what people are interested in."
- Craig Davis, former Chief Creative Officer at J. Walter Thompson
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Who We Are
Atlanta Daybook is a comprehensive online press distribution product that creates more local engagement for stories published through the Daybook Network platform.
Atlanta Daybook reaches thousands of local business professionals: 70% are corporate and nonprofit business professionals in Atlanta, 30% are media professionals-representing over 90% of Atlanta's media outlets (reporters, anchors, producers, show hosts, assignment editors, bloggers).
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