Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster paced videos with too many visuals. Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster paced videos with too many visuals.

Takeaway: this crowd is quite a bit older, and have the obstacles of aging to deal with. Content that understands these issues will be garner greater impact.
(QuickSprout)
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