Release Date: 09.03.2009 | Location: All Metro Atlanta | Organization: WSB-TV
WSB-TV Channel 2 Launches New UGA Athletics Partnership
University Of Georgia Bulldogs And ISP Award Atlanta's Market Leading Station Exclusive Access
ATLANTA – August 31, 2009 – WSB TV Channel 2 and ISP (International Sports Properties) announced today that Atlanta's market leading station will be Atlanta's broadcast TV station for UGA Athletics. The agreement gives Channel 2 the exclusive right to produce weekly local programs using UGA Athletics footage and highlights on its TV and web platforms as well as an inside look with players, coaches and other sports programs including basketball and baseball.
"WSB-TV has long been the home of our coach's television show and this new partnership will allow us to partner with Channel 2's team to deliver more Georgia Bulldogs programming to the Bulldogs Nation," said Damon Evans, Director of Athletics for UGA.
"Channel 2 values the opportunity to work closely with UGA Athletics and bring our viewers more in-depth coverage on air and online," said Bill Hoffman, Channel 2's vice president and general manager. "We've shared a long relationship with the university and look forward to expanding it through this partnership," added Hoffman.
Channel 2's sports department will produce an hour-long weekly program, "Bulldogs Game Day", running the 13-week season. The program premieres Saturday, September 5th at 10 a.m., the morning of UGA's season opener at Oklahoma State.
Starting at 2:30 p.m., Channel 2 will host "Bulldogs Pre-Game Show" leading up to ESPN's coverage on ABC and WSB-TV. Following the season opener, Channel 2 will televise "Bulldogs Post Game Show".
The agreement term is for 3 years as Channel 2 and ISP continue to explore new opportunities for programming.
Line Up, Saturday, September 5, 2009:
- 10 a.m.: Bulldogs Game Day
- 2:30 p.m.: Bulldogs Pregame Show
- After the Game: Bulldogs Post Game Show
WHO: Chuck Dowdle, Zach Klein and Autumn Sam
EXECUTIVE PRODUCERS: Art Rogers and Brian Leavoy
WSB-TV is a Cox Media Group Station and the top-rated local newscast in the Atlanta, Ga. television market. Cox Media Group, Inc. is a broadcasting, publishing and digital media subsidiary of Atlanta-based Cox Enterprises. It includes the broadcast stations of Cox Television and Cox Radio; publishing titles of Cox Newspapers; and the national advertising rep firms of Cox Reps. www.wsb-tv.com
Contact Name: Art Rogers