Release Date: 08.01.2011 | Location: All Metro Atlanta | Organization: DMI Music & Media Solutions
DMI Music & Media Solutions Opens New Office in Atlanta
Industry Leader DMI Brings Innovation in Music Marketing and 'Sound' Business Practice to Atlanta
DMI Music & Media Solutions, an industry leader in entertainment and music marketing with nearly 15 years of proven experience, today announced the opening of its Atlanta office. Recognized for its innovation in crafting a brand’s unique sound and driving audio strategy to develop integrated entertainment campaigns across multiple platforms, DMI has created solutions for brands from AARP to Build-A-Bear Workshop and has worked with entertainment industry notables from Aretha Franklin, Natalie Cole and Jennifer Lopez to Garth Brooks, Lyle Lovett, and Ringo Starr, just to name a few.
As a pioneer in sonic branding—also known as audio branding and acoustic branding—DMI creates brand experiences using sound that transcends demographics and cultures, making audio branding most efficient in reaching multiple and diverse segments.
With its award-winning, vanguard approach to championing the use of sound in brand development and brand management, DMI has helped to build consumer connections for brands including Delta Air Lines, General Mills, P&G, Cisco, McDonald’s, Warner Bros., Kohl’s, American Licorice, and Tommy Bahama.
Tena Clark, CEO and Chief Creative Officer of DMI stated, "Because Atlanta is a city where ‘leading edge’ is usual and customary, DMI is thrilled to officially open offices here." As a full service entertainment agency distinguished for innovating strategies and activations that forge emotional connections between brands and consumers, DMI provides a comprehensive suite of services. In addition to sonic branding, entertainment marketing, original content creation, celebrity integration, licensing and A&R services, and custom music programming, DMI also provides interactive solutions including website design and viral marketing.
Clark added, "We know Atlanta, where visionary business and industry consistently challenges the status quo, is the right place for DMI. There have been shifts in the marketplace that have led marketers to search even more for that differentiator that allows consumers to sustain an emotional connection with brands. And as media continues to fragment, savvy marketers are harnessing the power of a 360° approach to branding which includes music and sound—one of the most cost effective and sustainable strategies."
The new Atlanta office will focus on general services for Atlanta-based clients including Delta Air Lines, and on specialized segmented marketing including multicultural and women’s initiaties where DMI has carved a niche in providing authentic and relevant entertainment solutions.
With its extensive capabilities in music marketing and a full complement of seasoned experts in branding, interactive and entertainment, DMI is at the forefront of developing results-driven solutions across multiple platforms including experiential, retailtainment, digital, traditional, social media and mobile.
Bronwyn Morgan, Vice President of Strategic Marketing and head of the Atlanta office, remarked, "DMI is excited about being in Atlanta. It allows us to be closer to our clients in the southeast and along the east coast as we continue to serve them with world-class music and entertainment solutions across traditional and non-traditional platforms. Our commitment is to produce incremental revenue for our partners using music and entertainment that also build intimate brand relationships with consumers."
In mid-September 2011, Legendary Events, CEO, Tony Conway, will host a reception for DMI with Tena Clark, DMI CEO, DMI’s leadership team, area businesses, entertainment leaders, and marketers attending. For a corporate invite and more information, contact Bronwyn Morgan at firstname.lastname@example.org.
ABOUT DMI Music & Media Solutions:
DMI Music & Media Solutions is a full service entertainment agency crafting strategies and solutions that forge strong emotional connections between brands and consumers. From creating a brand’s unique sound and driving audio strategy, to developing a brand campaign around a major entertainment property, DMI concepts and executes the tactical activations that reach consumer’s hearts.
DMI works with brands to create their soundDNA®—what consumers recognize as a brand’s sonic identity. DMI develops integrated marketing campaigns that break through to today’s media-savvy consumers for clients such as Build-A-Bear Workshop, General Mills, Delta Air Lines and Kohl’s Department stores. DMI's "360-degree" capabilities include music strategy, award-winning interactive, environmental programming and soundscape design, sonic branding, marketing and promotions, original content creation, licensing and A&R, celebrity integration, and an on campus state-of-the art recording studio.
DMI is headquartered in Pasadena, with offices in Atlanta and San Francisco.
For more information:
Contact Name: Bronwyn Morgan
Company: DMI Music & Media Solutions