Release Date: 08.17.2011 | Location: All Metro Atlanta | Organization: Atlanta Falcons Youth Foundation
Atlanta Falcons Youth Foundation & Cool Girls, Inc., Team Up to Promote Healthy Lifestyles
Cool Fitness provides free fitness, health, wellness and nutrition services to girls ages 7-13. Cool Girls, Inc., reaches girls through partnerships with East Lake YMCA and area schools.
The award is part of AFYF’s ongoing initiative to improve youth fitness and reduce childhood obesity in Georgia. In partnership with the NFL Play 60 campaign, which encourages children to be active for 60 minutes every day, AFYF’s Falcons Fitness Zone initiative is supporting Cool Girls, Inc., and other organizations working to increase physical activity among school-age youth in targeted neighborhoods.
Cool Fitness engages girls in physical activity, promotes healthy eating habits and bolsters body confidence. This year Cool Fitness will continue to focus on fitness and nutrition, which will include healthy life skills training through a partnership with GoGirlGo!. In addition, they will work with local chefs to bring healthy meal examples to the girls.
"The Cool Fitness program is reaching many young girls who otherwise would be opting out or missing out on physical activity," said Penelope McPhee, president of The Arthur M. Blank Family Foundation, of which AFYF is an affiliated fund. "Cool Girls, Inc., is adding ‘the cool factor’ to fitness for girls."
About The Atlanta Falcons Youth Foundation: Investing across Georgia, the Atlanta Falcons Youth Foundation helps nonprofit organizations reduce childhood obesity and improve youth fitness. The foundation was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Atlanta Falcons in 2002, the foundation has grown to be the largest owner-funded foundation in the National Football League, providing more than $17 million in grants to nonprofit organizations across the state of Georgia.
Contact Name: John Bare
Company: Atlanta Falcons Youth Foundation