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Release Date: 05.18.2012 | Location: All Metro Atlanta | Organization: Atlanta Falcons Youth Foundation

Atlanta Falcons Youth Foundation Awards $188,000 in Grants to Improve Youth Fitness

The Atlanta Falcons Youth Foundation (AFYF) has awarded $188,000 to seven nonprofit organizations to support innovative ways to increase time Georgia kids spend in physical activity and to increase access to affordable, healthy food.

The investments include a $75,000 award to the Women’s Sports Foundation’s GoGirlGo! Atlanta program to provide the Zamzee activity meters, the Zamzee online rewards program and the GoGirlGo! curriculum to 1,500 Atlanta girls. GoGirlGo! is an award winning program delivered through schools and community-based organizations. The program features personal stories of champion female athletes and introduces sports and physical activity to girls. As part of this curriculum, Zamzee provides a way for girls to measure their activity levels and uses games and rewards to motivate users.

"With Zamzee, Atlanta girls are stepping up as national leaders in using technology and social media to promote healthy behaviors,” said John Bare, vice president of The Arthur M. Blank Family Foundation, of which the Falcons Youth Foundation is an affiliated fund. "We are excited to deepen our partnership with Women’s Sports Foundation’s GoGirlGo!”

Zamzee was developed at HopeLab, a nonprofit that uses the fun of technology to improve the health of young people. The product is made available through the Zamzee social enterprise, a business with a social mission to get kids moving. The idea for Zamzee is a mix of concepts from HopeLab’s Ruckus Nation idea competition and the organization’s own research. Scientific studies conducted by HopeLab show that Zamzee can boost physical activity in young people by 30 percent, or more.

Through the AFYF grant, Atlanta girls enrolled in GoGirlGo! are among the first in the nation to have access to the product, as part of the Zamzee beta testing program.

The Falcons Youth Foundation's latest round of grants also includes awards to:

Truly Living Well
$35,000 for expansion of food production, farmers market and education programs serving food desert neighborhoods in Atlanta.

Quality Care for Children
$20,000 to develop and implement a USDA Summer Food Service Program serving 1,000 school-age kids breakfast and lunch for 9 weeks during the summer.

Moving in the Spirit
$20,000 for the Stepping Stones program, introducing more than 200 children ages 3-18 to the art and discipline of dance.

Kids & Pros
$18,000 for scholarships enabling more than 1,000 Falcons Fitness Zone youth to attend flag football camps and girls’ volleyball camp.

Piedmont Park Conservancy
$15,000 for 57 need-based scholarships and healthy snacks for Camp EnviroVentures and Camp Fit.

East Point Velodrome Association
$5,000 for 1,000 school-age youth to participate in the Youth Cycling League.

About the Atlanta Falcons Youth Foundation:
Investing across Georgia, the Atlanta Falcons Youth Foundation helps nonprofit organizations reduce childhood obesity and improve youth fitness. The foundation was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Atlanta Falcons in 2002, the foundation has grown to be the largest owner-funded foundation in the National Football League, providing more than $18 million in grants to nonprofit organizations across the state of Georgia.

Contact Info

Contact Name: John Bare

Company: Atlanta Falcons Youth Foundation

Phone: 404.367.2062