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Release Date: 09.19.2012 | Location: All Metro Atlanta | Organization: PGA TOUR Superstore

PGA TOUR Superstore Awards $5,000 to The First Tee of East Lake

PGA TOUR Superstore has awarded a $5,000 grant to The First Tee of East Lake, which positively impacts the lives of students at Charles R. Drew Charter School by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

PGA TOUR Superstore made the grant announcement at the East Lake Golf Club, site of this week’s TOUR Championship by Coca-Cola, which supports the East Lake Foundation’s programs, including The First Tee of East Lake.

“The First Tee of East Lake is helping youth master the program’s Nine Core Values, including honesty, integrity and sportsmanship,” said PGA TOUR Superstore President and CEO Dick Sullivan. “In Atlanta and across the country, PGA TOUR Superstore is excited to help The First Tee extend its reach through the Campaign for 10 Million Young People.”

PGA TOUR Superstore and its store associates have supported The First Tee of East Lake since 2004. In addition to grants, PGA TOUR Superstore provides young people with access to state-of-the-art teaching, club fitting and training.

In partnership with The Arthur M. Blank Family Foundation, PGA TOUR Superstore supports The First Tee chapters reaching young people in Atlanta, Chicago, Dallas, Delray Beach, Denver, Myrtle Beach, Naples and Phoenix. The Foundation’s chairman, Arthur M. Blank, is also chairman of Golf & Tennis Pro Shop, the owner and operator of PGA TOUR Superstore. He became a Trustee of The First Tee in January 2012, committing $1 million to the youth development organization through his family foundation.

Founded in 1995 on the belief that everyone deserves a chance to succeed, the East Lake Foundation ( collaborates with public and private organizations to provide tools that enable Atlanta’s East Lake residents to build a better future through mixed-income housing, education and community wellness. This approach to building a strong community not only helps break the cycle of poverty, but creates a place where people of all ages and incomes choose to live. East Lake has become a model for holistic community revitalization programs across the country.

The First Tee of East Lake
is one of more than 200 youth-development chapters of The First Tee. To achieve the mission, The First Tee of East Lake conducts year-round in-school, after-school, weekend, and summer programs for more than 650 young people annually.

About PGA TOUR Superstore:
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Georgia.

As the PGA TOUR’s exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, a putting green and chipping area. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics.

Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis.

For more information, visit

PGA TOUR Superstore.  TOUR Quality.  Expert Advice.

Contact Info

Contact Name: Brittany Rowe

Company: PGA TOUR Superstore

Phone: (770) 645-6790