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Release Date: 05.28.2014 | Location: All Metro Atlanta | Organization: Urban Perform and Atlanta Falcons Youth Foundation

Atlanta Falcons Youth Foundation Awards $90,000 Grant for New Fitness Center in Vine City

Falcons Players Will Join Urban Perform on Saturday, May 31 for Falcons Fitness Day

The Atlanta Falcons Youth Foundation (AFYF) has awarded a three-year, $90,000 grant to Urban Perform to open a new non-profit fitness center offering free programming for youth and $2 group fitness classes for adults in the Vine City neighborhood.

“We are extremely grateful for the grant from the Atlanta Falcons Youth Foundation,” stated Laura Pritchard, Executive Director, Urban Perform. “It is allowing us to quadruple the number of kids and families we serve. We are excited to be a part of health changes in the community!”

On Saturday, May 31, Atlanta Falcons players and cheerleaders will celebrate the opening of Urban Perform by hosting Falcons Fitness Day at the new gym. The event is free, and children and families are welcome to attend from 9 a.m. to 1 p.m. and participate in fitness challenges, visit local vendors on-site and get autographs from Atlanta Falcons players.

“Thanks to Urban Perform, residents of Vine City, English Avenue and other Westside neighborhoods have a safe, friendly spot to gather for healthy activities,” said John Bare, vice president of the Atlanta Falcons Youth Foundation. “Urban Perform offers children and families lots of fun ways to be physically active for 60 minutes a day.”

Urban Perform uses exercise to teach life skills to youth in the English Avenue, Vine City and Washington Park communities. The nonprofit gym offers free programming for youth, including the opportunity to train for triathlons and 5K races and the chance to learn weightlifting techniques, and offers $2 group fitness classes for adults, including yoga, Zumba, circuit training, kickboxing and Pilates.

Urban Perform gives residents an opportunity to learn about healthy choices, while the staff and volunteers are also nurturing the talent of neighborhood youth,” said Jermaine Sheppard, a member of the Urban Perform Community Advisory Board. “Through Urban Perform, young people get a chance to reach their full potential.”

About the Atlanta Falcons Youth Foundation: Investing across Georgia, the Atlanta Falcons Youth Foundation helps nonprofit organizations reduce childhood obesity and improve youth fitness. The foundation was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Atlanta Falcons in 2002, the foundation has grown to be the largest owner-funded foundation in the National Football League, providing more than $20 million in grants to nonprofit organizations across the state of Georgia. Learn more at

About Urban Perform: Urban Perform is a non-profit gym improving the health of families in underserved communities by promoting quality nutrition and active lifestyles. Learn more at Urban Perform is located at 678 Joseph Boone Boulevard, at the corner of Boone and Sunset.

Contact Info

Contact Name: Laura Pritchard

Company: Urban Perform

Phone: (434) 962-3549