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Release Date: 02.18.2016 | Location: All Metro Atlanta | Organization: Atlanta Falcons

Atlanta Falcons Open Applications for Schools to Join NFL PLAY 60 FitnessGram Campaign

February 18, 2016 – As part of the NFL PLAY 60 initiative, the Atlanta Falcons are looking for up to 35 elementary and middle schools in Georgia to become NFL Play 60 FitnessGram partners and lead the Falcons statewide commitment to improve youth fitness.

Schools selected as Falcons NFL Play 60 FitnessGram partners will participate in a September 2016 kickoff event and receive booster training on FitnessGram. Partner schools will also be featured at a spring 2017 event celebrating the most creative approaches to improving youth fitness. Partner schools will be eligible to receive $2,000 worth of sports and fitness equipment in spring 2017, and the Atlanta Falcons will also offer additional rewards.

“Physical activity is associated with better physical health, better school attendance and improved academic outcomes for students,” said Chris Millman, Director of Atlanta Falcons Community Relations. “These 35 Play 60 FitnessGram partner schools will help lead Georgia youth to a healthier, stronger future.”

By showcasing the work of these partner schools, the Atlanta Falcons will provide models for educators across the state to adapt for use in their own communities.

FitnessGram is the official physical fitness assessment of Georgia Shape, Governor Deal’s initiative to improve youth health and wellness across the state. As part of Georgia Shape, more than 1 million students already participate in FitnessGram assessments annually. Falcons NFL Play 60 FitnessGram partner schools will assess student fitness in both the fall and spring, enabling them to track changes during the year, and will pursue innovative ways to increase the time students spend in physical activity each day.

“These 35 partnerships will go a long way toward improving fitness in our children”, said Brenda Fitzgerald, M.D., commissioner, Georgia Department of Public Health. “We must work together to teach our children the lifelong benefits of physical activity, lessons they hopefully will carry with them throughout their lives.”

 

Falcons NFL Play 60 FitnessGram Campaign: How to Apply

Through a competitive application process open to all public schools in the state, this spring the Atlanta Falcons, in partnership with the NFL Foundation and The Cooper Institute, will choose 35 schools that demonstrate the readiness to go above and beyond to raise the physical fitness levels of students.

The Atlanta Falcons and NFL Foundation, in partnership with The Cooper Institute, will provide FitnessGram licenses to 35 schools selected for the two-year program.

The new initiative will take place through the 2016-17 and 2017-18 school years. To be selected this spring as a Falcons Play 60 FitnessGram partner, schools must:

  • demonstrate a commitment to administer FitnessGram in the fall and spring of each school year
  • agree to share information with The Cooper Institute and the NFL
  • sign the site license agreement with The Cooper Institute
  • provide feedback to The Cooper Institute by participating in annual qualitative surveys
  • provide peer leadership on the issue of physical fitness

To apply, schools must submit applications through the Atlanta Falcons online portal by midnight Monday, March 7, 2016.

 

About FitnessGram

FitnessGram is the most widely used youth fitness assessment, education and reporting tool in the world. Based on Healthy Fitness Zone® standards, created by the FitnessGram Scientific Advisory Board, FitnessGram uses criterion-based standards, carefully established for each age and gender.

FitnessGram assesses the five components of health-related fitness: Aerobic Capacity, Muscular Strength, Muscular Endurance, Flexibility, and Body Composition. FitnessGram provides an efficient way for physical education teachers to perform fitness and physical activity assessments with reporting capabilities allowing campus, district and state administrators to view de-identified, aggregate data for entire campuses and districts. It also provides data allowing for identification of trends and informs curricular and programmatic decisions related to quality and quantity of physical education, staff development, recess and more.

 

About The Atlanta Falcons Youth Foundation

Investing across Georgia, the Atlanta Falcons Youth Foundation helps nonprofit organizations reduce childhood obesity and improve youth fitness. The foundation was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Atlanta Falcons in 2002, the foundation has grown to be the largest owner-funded foundation in the National Football League, providing more than $20 million in grants to nonprofit organizations across the state of Georgia.

The Atlanta Falcons are looking for up to 35 elementary and middle schools in Georgia to become NFL Play 60 FitnessGram partners and lead the Falcons statewide commitment to improve youth fitness. Schools selected as Falcons NFL Play 60 FitnessGram partners will participate in a September 2016 kickoff event and will be eligible to receive $2,000 in sports and fitness equipment donations in spring 2017. The Atlanta Falcons will offer additional rewards.

 

 

Contact Info

Contact Name: Maddy Cuono

Company: Atlanta Falcons

Phone: (770) 965-4335

E-mail: MCuono@falcons.nfl.com