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Release Date: 05.11.2017 | Location: All Metro Atlanta | Organization: Engineering Georgia

"4 Questions Journalist Spotlight" with Sasha Ugi, Editor, Engineering Georgia

Each week, in partnership with Leff’s Atlanta Media (, Atlanta Daybook presents our "Journalist Spotlight." Mitch Leff offers a conversation with a journalist in the Atlanta market, asking them four questions that'll help you learn more about local Atlanta media. What makes them tick? What's new at their media outlet? What drives them?

This week we're talking with Sasha Ugi, editor of Engineering Georgia magazine. Engineering Georgia is the official statewide magazine of Georgia's engineering industry. It's published bi-monthly by the American Council of Engineering Companies of Georgia (ACEC Georgia) and it's partner companies (ASCE, ASHE, GEF, SDPE, ITE, SAME, SEAOG, SMPS and WTS).  

The magazine's readers include professionals in engineering, architecture and contracting firms, public and private clients who might hire them, and local and state officials related to the industry.

Readers will find a range of issues covered. Recent cover stories have included "How to Hire Millennials, "Getting Up Close with Drones," "How Branding Can Help Attract New Client," articles focusing on engineering and the Georgia Legislature and much more.

Before joining the magazine, Ugi worked with the Gwinnett Chamber of Commerce. She's a graduate of Piedmont College.

What kind of story makes you proud to be a journalist?
The stories showcasing innovative engineers who have worked on impactful projects are the ones that make me most proud. It’s the pieces that spotlight the creative problem-solvers or solutions behind many of the things we take for granted – faster commutes, newer stadiums, safer bridges, taller buildings.

What’s new and different about what you’re doing at Engineering Georgia?
We strive to take what can oftentimes seem like (let’s face it) dry, overwhelming or dull information and transform it into something that is conversational, enlightening and engaging – not just for our engineering members, but for the many other individuals who hire from or influence the industry. Engineering Georgia is not your granddaddy’s trade magazine – it’s a modern take on a timeless industry.

What is the best and worst thing about your job?
I love this crazy story-editing, layout-fixing, deadline-driven life, but the best thing about my job is hands-down – the people. As I’ve traveled around the state, I’ve enjoyed meeting so many intelligent, hard-working and kind-hearted people. One of the perks is getting to use the magazine as a platform to feature these industry, business, community and elected leaders who are making a difference for our state right where they are.

The worst thing about my job? What everyone’s probably is … those sneaky deadlines.

What’s the coolest thing people should know about you?
I’m a (proud) Yankee – born in New Jersey, raised in the suburbs of Philadelphia.

About You

  • Last Book Read: An American Son (Marco Rubio’s autobiography)
  • Favorite Atlanta Restaurant: Big Dave’s Cheesesteaks (it’s a hole-in-the-wall attached to a gas station, but for this Northern girl, it feels like home)
  • Favorite Guilty Pleasure: Rocky Road ice cream
  • Local Getaway: The beach at Tybee Island
  • Favorite Non-Work Hobby: Running, reading, happy hours, forgetting to return RedBox movies, local politics, Netflix binge-watching (don’t we all), shopping, hanging out with friends, learning about the latest and greatest in marketing tactics and trends.
  • Twitter: @SashaUgi, @Engineering_GA
  • Web site:

Mitch Leff is the president of Leff & Associates Public Relations (, an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media ( an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (, a service that connects Atlanta journalists with local experts and sources. Contact him at, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.


Contact Info

Contact Name: Mitch Leff

Company: Leff & Associates

Cell: 4048614769