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Release Date: 01.12.2018 | Location: All Metro Atlanta | Organization: WSB

Channel 2 WSB-TV, Atlanta's #1 TV Station

Channel 2 WSB-TV dominated the viewing in the Atlanta market throughout the day, continuing its long run as the #1 local news provider. Channel 2 Action News won every head-to-head newscast, drawing more audience than the combined news competition at 5, 5:30 and 6 a.m., noon, 5 and 6 p.m. All together the station’s newscasts attracted 56% of the local news audience over the rating period, more than doubling #2 WAGA with 27%. WXIA attracted 10%, WGCL 6% and WPCH 1%.

DECEMBER 2017 BY THE NUMBERS    

Channel 2 WSB-TV ranked #1 in 22 hours of the average day, Monday – Friday, during the December 2017 Sweep.

Fifty-five percent of Atlanta local morning news viewers woke up to “Channel 2 Action News This Morning” from 4:30-7 a.m. in December. The early morning newscasts together drew 20% more viewers than the competition combined.  

“Channel 2 Action News This Morning” at 6 a.m. out-delivered the combined audiences of WAGA, WXIA, and WGCL by 17%. It drew 69% more viewers than #2 WAGA.

Once again, ABC’s “Good Morning America” continued to reign as Atlanta’s #1 morning news and entertainment program. The two-hour program out-delivered NBC’s “Today Show” with four times the viewers and beat WAGA’s “Good Day Atlanta” by 63%.

“Channel 2 Action News at Noon” drew 67% more than the competition combined while it out-delivered #2 WAGA by 200%.

In the Early Evening News, Channel 2 Action News continued to dominate the other local news stations.

  • At 4 p.m., Channel 2 Action News delivered five times the audience of WGCL, the lone local news competitor at 4 p.m.
  • At 5 p.m., Channel 2 Action News out-delivered #2 WAGA by 82%.
  • At 6 p.m., Channel 2 Action News delivered more viewers than the combined competition and out-delivered #2 WAGA by 100%.

ABC’s “World News Tonight with David Muir” at 7 p.m. continued to tower above the other national news broadcasts in the early evening news programs. It was the #1 rated weekday program, news or non-news, on any Atlanta station in any time period. The daily half-hour more than doubled the combined audiences of NBC and CBS national news. 

“Entertainment Tonight” at 7:30 p.m. delivered 67% more viewers than “TMZ” and 79% more audience than “Jeopardy.”

ABC was Atlanta’s #1 prime time network, Monday through Friday, ranking 22% higher than both NBC and FOX and drawing 120% more audience than CBS.

“The Channel 2 Action News Nightbeat at 11 p.m.” out-ranked #2 WAGA with 67% more audience, Monday-Friday.

The following weekday programs also ranked #1 on WSB-TV: “ABC World News Now,” “America This Morning,” “Live with Kelly & Ryan,” “The View,” “The Chew,” “General Hospital,” “Jimmy Kimmel Live,” “ABC Nightline,” “Daily Mail” and “The Doctors.”

“Channel 2 Action News Saturday Morning,” 6-9 a.m. out-distanced #2 WAGA with more than twice the viewers. The three-hour block was watched by 40% more viewers than the competition combined.

“Channel 2 Action News Sunday Morning,” 6-8 a.m. and 9-11 a.m. drew 125% more audience than #2 WAGA and more than the combined competition.

DECEMBER DIGITAL and SOCIAL REPORT                

Channel 2’s digital platforms continued steady growth year to year across all channels.

 

About Channel 2 WSB-TV The ABC Affiliate is part of Cox Media Group and ranks as Atlanta’s number one local television station. The station also operates its website, wsbtv.com, its mobile site, m.wsbtv.com, plus NewsWeather, Wake-Up and Traffic Apps, airs BOUNCETV on its digital sub-channel 2.2, and LAFF on 2.3. WSB-TV also provides news, weather and traffic on WSB-TV’s Facebook page and on Twitter.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.usClark.comDawg NationSEC CountryHookem.comMundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, includingmore than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners.  For more information about CoxMedia Group, please check us out online at www.coxmediagroup.com.

Contact Info

Contact Name: Steve Riley

Company: WSB-TV

Phone: 404-897-7447

E-mail: steve.riley@wsbtv.com