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Release Date: 03.09.2018 | Location: All Metro Atlanta | Organization: Friday Blog Spotlight - Presented by Atlanta Daybook

Atlanta Daybook Blog Spotlight - How to Drive Donations with Google Business Reviews

This week Atlanta Daybook highlights a blog post from Bryan Caplan, guest contributor on the Classy blog. Thank you Bryan!


What does growing Google business reviews have to do with your nonprofit?

Back in 2014, my wife and I started a 501(c)3 non-profit to provide disaster relief for the people of Chã das Caldeiras, Fogo in the Cape Verde Islands. Just before Thanksgiving that year, the volcano looming above the valley of Chã erupted after 19 years of dormancy. For several days, molten lava slowly destroyed everything in its path—houses, livestock, crops—leaving hundreds of villagers homeless and without means of income.

Through an online fundraiser and red carpet gala event, we were able to raise over $35,000 to distribute to the villagers of Chã. Not bad for a couple with a newborn who had no experience running a nonprofit, right? Well, as the saying goes, “If I had known then what I know now…” we could have raised considerably more money for the cause. One of the big puzzle pieces absent from our strategy was an element of online credibility; that’s where Google reviews comes in.

Why Google Business Reviews Matter
[READ MORE]

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