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Release Date: 04.16.2018 | Location: All Metro Atlanta | Organization: SER FAMILIA INC.

Atlanta Daybook Nonprofit Spotlight | Ser Familia, Inc

Formerly known as Renovación Conyugal, Ser Familia was founded in 2001 as a program to support couples dealing with difficult situations. At that time, the Latino population in Georgia had grown exponentially while programs serving their unique needs could not keep up with the demand.

Belisa and Miguel Urbina, who had spent many years helping and supporting families in their native Puerto Rico, noticed how couples around them were struggling with issues of conflict resolution and navigating married life while adapting to a new culture; with the support of the Catholic Archdiocese of Atlanta they launched the first program in the state of Georgia to help Latino couples regardless of religious creed or marital status.

Today, Ser Familia has a variety of programs aimed at serving the whole family, including support groups, family workshops, and other educational programs, including two nationally recognized programs:

  • Strengthening Families
  • Triple P Positive Parenting Program


Strengthening Families is an evidence-based program proven to decrease risky behaviors in kids and improve parent/children interactions. Triple P, also evidenced-based, is a parenting program designed to address severe behavioral issues in children 12 and younger to prevent future concerns.

In the same spirit of supporting families in our community, Ser Familia recently opened their first counseling office in Marietta, Georgia.

Ser Familia, Inc. also acts as a Cultural and Linguistic Proficiency Advisor for other organizations that wish to better serve the Latino community, both through cultural competence workshops and one on one consulting. The organization has many formal and informal partnerships with other nonprofits, for profit, and government entities as well as faith communities throughout Georgia.

Some of their partners include LaAmistad, Inc., The Roman Catholic Archdiocese of Atlanta, Partnership against Domestic Violence, Lookout Mountain Care Management Entity, Wellstar Healthcare system, Cobb County Government, Georgia Department of Human Services, Georgia Criminal Justice Coordinating Council, Georgia Department of Justice, YWCA of Northwest Georgia, Family Haven, CETPA, Inc., and public schools in various counties in the state, among many others.

Ser Familia desires to see all Latino families enjoying happy and healthy relationships. To achieve this vision, they continue to expand the breadth and depth of the services that they provide. The Ser Familia team is constantly researching and developing curricula and materials; identifying and training new volunteers; organizing and delivering new programs; reaching new areas in the state and empowering others to learn best practices to serve Latino youth, couples, parents and families.

Belisa M. Urbina is Founder and Executive Director of Ser Familia. Belisa was born and raised in Puerto Rico. She studied Business Administration majoring in Marketing at the University of Puerto Rico. She moved to Georgia in 1999. On 2001 she co-founded Renovacion Conyugal, Inc. which later became Ser Familia, Inc. She has worked as the organization’s executive director, since its foundation. Her leadership has helped the organization to become the leading provider of services to Latino families in the state of Georgia.

Mrs. Urbina is also the Cultural and Linguistic Proficiency Coordinator for Lookout Mountain Care Management Entity, an organization that provides support to kids that are at risk of out-of-home placement and their families. In addition, she is a member of Cobb County’s “Mobilizing for Action through Planning and Partnership’s” (MAPP) Steering Committee; Kennestone’s Hospital Regional Board of Directors’ Chairman; the REACHES Advisory Council (a program of the Georgia Partnership for Excellence in Education to support Latino students) and committee member of Mayor Kasim Reed’s “Welcoming Atlanta” initiative. She was named one of 2012 Women of the year by the national organization Womentics. Ser Familia’s youth program won the prestigious “Heart in Hand Volunteer Group Award” from United Way in Cobb County in 2012. In 2014, she was chosen as one the 11WhoCare®by Atlanta’s 11 Alive Channel and named one the 35 most influential Latinos of the past 35 years in Georgia. In 2015 she was chosen as Family Advocate of the year by the Interfaith Children's Movement. 



Contact Info

Contact Name: Belisa Urbina

Company: Ser Familia

Phone: (678) 363-3079