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Release Date: 07.11.2018 | Location: All Metro Atlanta | Organization: UGA Small Business Development Center at Kennesaw State Univ

Tap into the power of paid social media ads

Wednesday, July 18, 9am - 12pm at the KSU Center at Kennesaw State University

There are more than three billion active social media users, almost half of the world’s population. Over 90% of retail brands use two of more social media channels. Is your brand tapping into the power of paid social media ads?

It is no longer enough for a brand to simply post on social media and hope its organic reach will be enough to bring in new customers and increase sales. Now brands need to target their audience, develop their customers’ journeys and drive them to their site to make a purchase. That is just what a paid social media ad strategy can do. Learn how to tap into the power of social media with precise ad targeting that will increase your marketing ROI, acquire new customers and generate more sales!

On Wednesday, July 18, 2018, the UGA Small Business Development Center at Kennesaw State University (UGA SBDC at KSU)is hosting a three-hour, hands-on workshop Drive Business Results with Paid Social Media Ads taught by former Facebook Client Partner  and Social Media Expert, Jessica Ludolph of Ludolph Social. Jessica will demonstrate how to create and implement effective paid advertising strategies across social media platforms and how to precisely reach your targeted audience. Platforms include Facebook, Instagram, LinkedIn, Pinterest, Twitter and more. Bring your lap top or mobile device and get your brand into the pay to play game of social media advertising.

When:  Wednesday, July 18, 9AM - 12PM

Where:  Room 402, KSU Center, 3333 Busbee Drive, Kennesaw, GA 30144

Cost:  Each session is ONLY $49 PER PERSON - Buy 2 or more and get 50% off per seat (1st seat regular price). 


Instructor:  Jessica Ludolph, Social Media Consultant, Ludolph Social is a Social Media Consultant that has been working in the advertising and marketing industry since 2004. Most recently, she spent 6 years at Facebook and Instagram as a Client Partner where she helped brands establish, maintain and grow their business on these platforms. She is passionate about social media’s power to engage and attract customers while driving business results. Prior to working in social media, Jessica was in Client Services for several large agencies in Atlanta including BBDO. While there, she focused on digital advertising for one of the largest clients and managed the launch of their national digital programs. This is what led her to Facebook in 2010.  In addition to marketing and social media, Jessica is passionate about helping women achieve their goals and gain support from a positive community of peers. She started a Women’s Circle in January of 2016 and continues to lead the group with monthly skill-building exercises, philanthropic efforts and supportive activities. She has volunteered with Kate’s Club and participated in events for the American Foundation for Suicide Prevention.

Contact Info

Contact Name: Carole Program Coordinator

Company: UGA Small Business Development Center at Kennesaw State Univ