Get the word out! Atlanta Daybook enables you to share your press release information online and through social - with one distribution point. Engage Atlanta's community influencers with Atlanta Daybook!



As a Daybook Subscriber, you can receive our email edition free every weekday morning. Click here to become a contributor.



As a Daybook Contributor, you can post and manage your stories & announcements. There is a fee to publish your story on Daybook.

This is the email address you'll be subscribed to Daybook with.



Please sign in below.

Release Date: 08.10.2018 | Location: All Metro Atlanta | Organization: Atlanta Daybook Friday Blog Spotlight

Atlanta Daybook Blog Spotlight | How Can Purpose Drive Profit?

This week Atlanta Daybook highlights a recent post from Caroline Friedman, a Vice President Ketchum's Chicago Office.  Thank you Caroline!

When it comes to a building a strong brand today, purpose is no longer a nice to have—it’s table stakes. Research supports the notion that today’s consumers support companies working to make our world a better place. In fact, eight in ten consumers say they are more loyal to purpose-driven companies and would tell others to buy products from those companies.

Therefore, how do we as communicators prove this connection? Put quite simply, how can Purpose = Profit?

My counsel? Look to retail...


Contact Info

Contact Name: Daybook Editor

Company: Atlanta Daybook