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Release Date: 08.10.2018 | Location: All Metro Atlanta | Organization: Atlanta Daybook Friday Blog Spotlight

Atlanta Daybook Blog Spotlight | How Can Purpose Drive Profit?

This week Atlanta Daybook highlights a recent post from Caroline Friedman, a Vice President Ketchum's Chicago Office.  Thank you Caroline!


When it comes to a building a strong brand today, purpose is no longer a nice to have—it’s table stakes. Research supports the notion that today’s consumers support companies working to make our world a better place. In fact, eight in ten consumers say they are more loyal to purpose-driven companies and would tell others to buy products from those companies.

Therefore, how do we as communicators prove this connection? Put quite simply, how can Purpose = Profit?

My counsel? Look to retail...

[READ MORE]


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