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Release Date: 10.08.2018 | Location: All Metro Atlanta | Organization: Media Frenzy Global

World's First Holographic Press Release Debut at PRSA ICON in Austin, TX

World’s First Holographic Press Release™ Debut at PRSA ICON in Austin, TX.

Leading AR/VR voice Cathy Hackl partners with You Are Here Labs & Media Frenzy Global to Revolutionize How Brand Stories are Told

ATLANTA, October 7, 2018 –  Cathy Hackl, one of the top women in the Augmented Reality and Virtual Reality industry, unveiled the world’s first Holographic Press Release™ at the Public Relations Society of America’s 2018 International Conference yesterday in Austin, Texas.

In this digital era where we are confronted with content at every turn, brands can no longer afford to curate stale, unimaginative concepts when telling their stories. Brands must evolve their storytelling beyond words and the two-dimensional assets. With the exception of going digital, using video and the occasional formatting update, little has changed with the standard press release - until now. The Holographic Press Release™ gives brands a new and innovative way to leverage the smartphone to help brands move beyond the written word and into a world that uses more engaging and innovative media.

This innovative technology allows brands to showcase speakers and products as interactive, three-dimensional holograms, distributed through Augmented Reality on Facebook and Instagram (Spark AR)  and Snapchat. Consumers can travel around the 3-D hologram, connecting through linked access points, and hearing accompanying audio.  According to Hackl, “The Holographic Press Release™ is the next step in media engagement. By using volumetric video on Facebook and Snapchat, users won’t need to download an app or visit a separate website to experience holographic video.”

This holographic content is created with a portable capture system that can be used anywhere, and with little notice. “Brands love immersive technologies like Augmented Reality and VR,” says John Buzzell, president of You Are Here Labs. “but sometimes they struggle with the technology needed to create or experience it. This innovative new technology makes it easier to capture, produce, and distribute holographic video.”  You Are Here Labs developed the technology together with Hackl, where she serves as lead futurist.

The collaboration also includes Media Frenzy Global, one of the world’s leading integrated PR and Marketing agencies. Together, they are bringing the Holographic Press Release™ to brands, agencies and companies looking to take their brand story to new heights.

“Now is the time,” says Sarah Tourville, Media Frenzy CEO. “The holographic press release is a game-changing delivery channel that our clients will leverage to truly differentiate their announcements. Being heard among the noise of thousands of press releases launched daily,” Tourville adds, “has been the number one challenge to PR companies worldwide. Today, we can both meet and beat that challenge by giving brands, interested in immersive technology, the opportunity to tell their stories in new unparalleled ways.”

The World’s First Holographic Press Release will be piloted in three select cities (Atlanta, Los Angeles, and New York City), with further rollouts to be announced.  

Please visit https://mediafrenzyglobal.com/hpr for more information.

 

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About Media Frenzy Global
Media Frenzy Global is an award-winning PR and marketing agency that builds brands for innovators and disruptors by creatively reimagining how their stories are told. Located in Atlanta and London, Media Frenzy Global develops PR and marketing strategies and executable plans for clients that include small to medium-sized businesses and Fortune 500 companies across two continents. For more information about Media Frenzy Global, visit www.mediafrenzyglobal.com or Twitter at @mediafrenzyglob.

About Cathy Hackl
Cathy Hackl  is the creator of the Holographic Press Release™. She works as lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality & virtual reality global speaker, producer and author. She is also a Partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the co-author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. For more information about Cathy Hackl, visit cathyhackl.com or find her on Twitter at @CathyHackl.

About You Are Here
YOU ARE HERE Labs was founded in 2011 as an R&D lab in response to client needs for experiences that went beyond websites and apps. In January 2017, the lab spun out as a separate business and was branded as “You Are Here” in reference to the digital experiences it creates for the physical world. Its expert team includes strategists, creatives, game developers, and technologists - each with deep experience in immersive technologies that gives a long view towards pragmatic use of these technologies. The YOU ARE HERE team is also helping to lead industry discussion through our active participation in the VR/AR Association and Augmented Reality Enterprise Alliance.

 

Contact Info

Contact Name: Tawanda Carlton

Company: Media Frenzy Global

Phone: 910-358-7224

E-mail: tawanda@mediafrenzyglobal.com